Camille Koulla

Beyond Beauty (formerly CK Consulting) is an international expansion partner supporting beauty, fragrance, and wellness brands in their growth across global markets. The company works with brands at key expansion stages, supporting market entry and route-to-market (RTM) strategy, brand positioning, and the development of distributor and retail partnerships across EMEA and APAC, including China. Beyond Beauty combines international growth strategy with hands-on commercial execution, including sales representation and in-market activation, adapting to each brand’s structure and expansion objectives.

As a Senior Key Account Manager at Evelab Insight, I focus on managing and growing key accounts, overseeing the end-to-end delivery of data-driven solutions, and driving business development across the EMEA region. My role involves managing strategic client relationships, optimizing retention, and expanding our presence in the beauty and medical sectors, with a particular emphasis on luxury beauty brands. Key Responsibilities: Key Account Management: Lead and nurture relationships with high-value clients, delivering tailored insights and solutions that meet their business needs. Act as a trusted advisor to understand client objectives and provide impactful, data-driven results. Project Oversight: Oversee the successful delivery of complex, customized projects (SaaS, hardware) for key accounts, coordinating across teams to ensure timely, high-quality execution. Consultation & Strategy: Provide strategic guidance based on data analysis, helping clients make informed decisions that drive growth and maximize ROI. Business Development & Sales: Manage the full sales cycle from lead generation to closing, driving revenue growth by securing new business and signing partnerships with key beauty brands, retailers (department stores and pharmacies), medical distributors and clinics across EMEA. Market Expansion: Expand market reach by identifying new business opportunities and optimizing existing client relationships. Lead the development of sales strategies based on market trends and customer insights to refine tactics and expand Evelab Insight’s footprint. Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for key accounts and presenting actionable insights to continuously improve outcomes and client satisfaction. Cross-Department Collaboration: Work closely with internal teams to ensure the successful execution of client projects and to align on client needs and strategic goals. Clients : Laboratoires Filorga, Laboratoires Darphin, Estée Lauder Companies, Groupe Clarins, myBlend, Yepoda, La Prairie Switzerland

- Built & implemented the Fashion category strategy for the Group's new marketplace Miravia (french market) - Prospected +250 sellers, managed daily a portfolio of +50 key brands from mass-market to luxury (Tmall brands) - Collaborated with platform ops, finance, IT, logistics and external third-parties to support Miravia's development, integrate sellers and improve their operationnal capabilities (local-to-local and cross-border) - Coordinated operation plan with marketing teams by negotiating with sellers relevant local selection, price and visibility on the ES market - Managed 2 BPO assistants punctually

- Developed global B2B & B2C operations through retail & online channels in EMEA & APAC markets - Managed B2B/B2C customer orders & supply chain, product pages, analysed sell-in/sell-out - Managed website and content, organised events (product launches, popup store) - Community Management through social media (Instagram, Facebook) - Supervised and trained 2 interns

- Monitored online activity of the partners distribution network (8 online retailers in Western Europe and the US) - Implemented B2B partnerships (luxury hotels, department stores, art galleries and online retailers) - Managed and optimized product pages - Export admin and coordination with couriers and the french chamber of commerce for ATA booklets - Daily sale monitoring, sell-in/sell-out analysis

- Writing content and articles on the e-shop blog - Animation and creation of content, visuals and daily publications on Instagram - Implementation of a sales strategy through the French and Korean e-shop - Inventory management and replenishment - Selection of new products - Establishment of partnerships with influencers and brands - Establishment of a link between Korean brands and France - Research of potential customers and new partners - Competitive intelligence - Connection with the South Korean and French media/press

- Follow-up and invoicing of memberships/events/business services - Design of flyers, posters and banners - Promotion of events on social media (Facebook, Instagram) - Creation, organization and supervision of 12 events in 6 months up to 500 guests (gala, seminars, conferences, networking events...) - Assist the communication director in daily tasks (management of emails and phone calls) - Regular contact with the interlocutors/managers of key accounts and SME members - Project coordination with the HR and Business Development department (jobfairs, new business center launch) - Management of sponsorship operations - Development and management of participant lists for all events - Sending and tracking invitations and RSVP forms