Camille PEGORIER

► Support the implementation and execution of integrated consumer engagement programs, including PR, Experiential, Paid Media, Social, Influencer Relations, Partnerships to drive brand equity, desirability, and value creation ► Partner with Consumer Engagement, PR/Communications, MHUSA Center of Excellence on goal alignment, strategy and briefings for agencies ► Support Integrated Marketing Manager on CRM and social initiatives for the brands, partnering with Consumer Engagement and Center of Excellence Teams to deliver content and cadence of messaging that ladders back to key brand messages and activity ► Monitor KPIs to track and measure program effectiveness, ensuring reasonable ROI ► Support Integrated Marketing Manager and Consumer Engagement team as needed in coordination of press & consumer events & liaise with regional Brand Manager to ensure smooth execution

#1 in Brand Awareness in the Prestige W&S in the US #1 Share in Premium Champagne in the US Brand Management & Marketing: ► Support the Dom Perignon Brand Team in the implementation and execution of Must Have marketing programs to drive brand equity, value creation & selective distribution ► Creation and support of Playbook Decks to ensure clarity and luxury execution across Regional, Private Client and Prestige Account Managers ► Lead quarterly communication around content to internal stakeholders (CE, E-retail & regional teams) ► Manage regional & private clients ad hoc requests for new tools, working with Trade Marketing BTL agency, Maison or Purchasing to produce ► Support e-business opportunities, providing copy and relevant images to bring Dom Perignon to life in this channel in relation with Digital and E-business teams ► Support Consumer Engagement team in coordination of press & consumer events & liaise with regional Brand Team to ensure smooth execution ►Manage A&P budgets related to key programs with Brand Team   Strategy & Business Analytics: ► Contribute to Brand’s strategy by conducting rigorous, quantitative business analysis covering a variety of topics including sales, market trends, competition, and consumer behavior in relation with Business & Strategy Director ► Effectively manage and analyze large datasets, make logical assumptions, run advanced analysis, and derive valuable insights ► Champion luxury & culturally relevant insights for Dom Perignon and the prestige team to leverage ► Support the team to create exciting and compelling presentations and tools to ensure internal and external buy-in

► Assisted in the elaboration and drafting of strategic marketing plans ► Provided operational support for international marketing meetings: Brand Board, RMM ► Created visual and institutional content: briefing of external partners: creative agencies, design and packaging, photographers ► POSM: monitored and coordinated their development and availability in conjunction with internal teams ► PACK: monitored the presentation of new formats and vintages in conjunction with internal teams ► Merchandising: participated in the elaboration of international guidelines ► International: acted as a point of contact between the subsidiaries: disseminate information, implement guidelines, provide daily support