Camille Subtil

→ Leboncoin is a leading French classified ads website, connecting individuals and professionals to buy and sell a wide range of goods and services. Known for its user-friendly interface and diverse listings, it is one of the most visited sites in France. Leboncoin is part of Adevinta, a global leader in online classifieds, operating marketplaces in over 15 countries. In charge of product strategy within the Import Vehicles/Jobs/Vacation rentals feature team, I work closely with an Engineering Manager. My role is to build a roadmap with clear objectives to engage my team, composed of 9 backend developers, 1 DevOps, and 1 QA analyst. Key responsibilities: • Define and analyze KPIs to support a data-driven strategy. • Establish and communicate product vision. • Conduct product discovery: identify needs, uncover problems, formulate hypotheses, and design solutions for MVP testing. • Identify product features/innovations within the FT's scope, aligning with the business objectives of the group. • Translate Bizdev requests into functional specifications. • Plan and coordinate the release of new features with other feature teams. • Develop the roadmap. • Write user stories/functional specs, prioritize, and monitor production phases. • Lead the Feature Team in an agile (Scrum) environment, with support from the Engineering Manager and Scrum Master. The goal of the Import Feature Team is to simplify the process for professionals to publish their listings directly from their management software to the group’s websites. The Import FT's mission is to: 1️⃣ Seamlessly manage diverse data sources and formats provided by professionals 2️⃣ Adapt to various client feed configurations 3️⃣ Enhance the customer experience by automating ad creation, enriching descriptions with legal mentions, and customizing contact information settings 4️⃣ Ensure fair and compliant usage by implementing rate limiting and applying moderation decisions to tackle issues like ad bumping

→ App connecting and managing temporary staff for premium hospitality and catering services. Key responsibilities: • Led product discovery (data analysis, user research, user testing) to inform roadmap decisions and improve product-market fit • Developed and executed B2B and B2C lead acquisition strategies • Designed and implemented a retention plan for temporary workers • Contributed to user story definition and functional scoping • Tested and validated features at each Scrum iteration (Agile methodology) • Created marketing and communication materials • Monitored performance metrics and drove continuous optimisation

➤ SEO projects for startups. ➤ Website creation using WordPress CMS

→ International travel agency based in Sri Lanka providing tailor-made tours to Asia • SEA : creation, management and optimization of paid search • SEO strategies and implementation • Content writing • Domain authority building through link building • Website performance improvement • Print & Web Graphic Design (including : animation ads for adwords, video, booklet and flyer) • Community management • Competitors' strategies analysis • Website performance and traffic analysis

→ Leader européen de la vente à distance multicanal de vêtements outdoor pour homme • Participation à la création de catalogues de fidélisation France  • Coordination opérationnelle des prestataires : rédacteurs, photographes, graphistes… • Interface entre les services marketing/prévision/achats/web/juridique  • Réalisation de briefs pour les emailings de lancement de collection • Maîtrise de la chaîne graphique du brief au “bon à tirer” • Appels d'offres et analyse des devis • Suivi de production/routage des catalogues à travers l’Europe

→ Société créatrice d’événements sur mesure dans le secteur des médias et des associations professionnelles Conception, organisation, recherche de financement, production et médiatisation d’opérations de communication événementielles BtoB et grand public : • Grand Prix des Médias CB News • Grand Prix du Brand Content • Nuit des Favor'i de la Fevad