Camille Tournier

Management of 360° international marketing projects and coordination of brand launch campaigns in the African, Middle Eastern, and international markets. Served as the marketing liaison with international agencies, ensuring brand governance, consistency in brand positioning, and compliance with international standards across all communication channels. Facilitating and leading strategic reviews with the Strategic Planning, Creative, Business, and Production teams to challenge marketing, creative, and sales recommendations prior to their approval. Cross-functional coordination among Global Brand teams, international agencies, and local markets to ensure the strategic alignment of campaigns and marketing activation plans. Providing support and strategic advice to partner agencies on branding issues, consumer insights, marketing activations, and operational deployment. Developing Consumer & Competitive Evaluation Reports (CERs): strategic market analyses, competitive benchmarks, industry trends, and marketing recommendations designed to guide brand decisions. Conducted market intelligence studies on the MENA and African markets to anticipate competitive trends, identify growth opportunities, and develop various strategic scenarios. Coordinated international campaigns encompassing branding, communications, digital, events, media, content, and audiovisual production. Simultaneously managed multiple international projects, overseeing priorities, deadlines, and stakeholders, and facilitating daily meetings in English within a multicultural environment. Key Achievements Contributed to the international rollout of Orange’s new brand identity across multiple markets. Provided strategic recommendations for a production partner for the launch campaign in the Democratic Republic of the Congo, which contributed to an international best-practice case study.

Assistant for the global management of Nescafé’s marketing initiatives. Coordinated a network of 59 international agencies spread across several regions (Latin America, the Middle East and North Africa, Sub-Saharan Africa, Asia, and Europe). Competitive analysis, market research, and strategic monitoring. Contributed to campaign rollout, stakeholder coordination, and operational excellence. Collaborated with legal, marketing, and account management teams on international projects.