Cannelle Gaucher

Cinnacom is a communications and strategic advisory agency dedicated to Deeptech and Spacetech companies. We support founders and leadership teams with a clear objective: turning technology into measurable growth, lasting influence, and market credibility. Our approach combines the strategic rigor of a consulting firm with the creative power of an agency, revealing the true value of breakthrough innovations. We operate across the full spectrum of corporate and business communications: – Positioning and brand strategy – Product and market communications – Media relations and influence – B2B content and marketing – Talent attraction and employer branding Cinnacom helps technology companies clarify their message, structure their brand, and accelerate growth with clients, investors, partners, and future talent. Innovations that reshape the world deserve communication that matches their ambition.

Led the global communication strategy as Unseenlabs scaled from startup to high-growth spacetech scale-up, now backed by one of the largest funding rounds in European space (€120M+ raised). - Positioned a highly complex RF satellite technology for investors, institutions, clients and international media - Built and protected the brand across corporate, product, PR, events and digital channels - Led international media relations, partnerships and strategic announcements during key growth milestones - Managed budgets, KPIs and reporting with a strong focus on strategic impact - Built and led the communication team throughout rapid scale-up phases - Structured internal communication to align leadership, teams and growth objectivesLed the global communication and marketing strategy as Unseenlabs scaled from startup to high-growth spacetech scale-up, now backed by one of the largest funding rounds in European space (€120M+ raised). - Positioned a highly complex RF satellite technology for investors, institutions, clients and international media - Built and protected the brand across corporate, product, PR, events and digital channels - Led international media relations, partnerships and strategic announcements during key growth milestones - Managed budgets, KPIs and reporting with a strong focus on strategic impact - Built and led the communication team throughout rapid scale-up phases - Structured internal communication to align leadership, teams and growth objectives

Founded and scaled a long-form content platform focused on career positioning, personal branding and communication strategy. - Built a YouTube channel in career guidance and communication, reaching 600,000+ views across 50+ videos - Designed and executed the full content strategy: editorial positioning, scripting, production, publishing and distribution - Translated communication and personal branding concepts into clear, actionable and engaging narratives - Developed and engaged a loyal community through consistent storytelling and feedback loops - Analyzed performance metrics to continuously optimize formats, topics and audience growth - Built a complete editorial ecosystem across YouTube, social media, blog and website

As the first marketing & communication lead at this early-stage EdTech startup, I built and implemented the entire brand and communication strategy, from identity to visibility. In this 360° role, I led: – Brand development: visual identity, editorial voice, and positioning – PR & media outreach: press releases, media kits, and distribution – Influencer partnerships on Instagram (micro & macro campaigns) – Social media management and community engagement – Web content optimization and site messaging – Email onboarding and customer communication – Strategic monitoring of the EdTech and education space This experience sharpened my ability to structure communication from scratch, in a fast-moving, resource-limited environment.

At Undercover RP, an agency specialized in fashion and lifestyle brands, I was in charge of managing media operations and supporting high-profile product placements. My responsibilities included: – Managing daily press office flows: product loans, inventory tracking, media requests – Coordinating with journalists from top-tier outlets (print, TV, digital) – Creating and distributing press kits, image banks, and newsletters – Compiling weekly press reviews and performance tracking – Organization of PR events: press days, collection previews, brand activations This experience gave me a solid foundation in media logistics, PR storytelling, and brand exposure and taught me the rigor needed to manage multiple requests with reactivity and precision.