Capucine C

Product Manager expérimentée, j’accompagne les entreprises dans la conception et le pilotage de produits digitaux centrés sur l’utilisateur, alliant vision stratégique et efficacité opérationnelle. J'intègre l'IA dans mon champ de compétences. Product Ownership & Management : • User research, UX, wireframing et prototypage (Figma, Sketch, Whimsical)
 • Audit de parcours clients et optimisation de la conversion (CRO)
 • Product Management : pilotage du backlog, de la roadmap et du delivery • Conception de sites WordPress & Framer de A à Z : stratégie digitale, UX/UI, optimisations SEO, intégration et mise en ligne.
 IA générative et automatisation : • Prompt engineering et l’intégration de fonctionnalités IA dans des parcours digitaux • Utilisation avancée de ChatGPT et de Loveable pour prototyper des flows, tester des prompts et valider des concepts. Egalement pour consolider des personae • Création d’un prototype d’app d’augmentation de packshots e-commerce via AI Studio (analyse d’images, génération de variantes produits, utilisation de Nano Banana). • Formations en cours : N8N pour connecter les modèles IA à des logiques métier et réduire les tâches répétitives; AI video tools : formation "AI Creator Course" chez Content Creator, afin de maîtriser les outils et techniques d’IA générative appliqués à la création de contenu numérique.

4+ years of experience combining Product Management & Digital Marketing — building seamless digital customer experiences before launching high-impact marketing campaigns 🚀 Sample missions: - Client briefing & product workshops - Project management (Apps & Websites) - User journey optimization (UX) - Wireframing for Web & App screens - Tracking setup & configuration (Google Analytics, Matomo) - SEO audit & consulting - Digital strategy deployment (assets, campaigns, monitoring) Clients: SMEs and Large Accounts in banking, insurance, tourism, education, healthcare, food industry, cosmetics, and wine.

In charge of marketing strategy and deeply involved in the design of the very first products (SaaS and lead generation website). An intense startup experience as the first Head of Marketing and first Product Manager (scale-up from 10 to 130 employees) 📈 Achievements: - Developed acquisition strategies (SEO, Facebook Ads, Google Ads) - Launched the first corporate website - Launched the first SaaS product (targeting large accounts and the public sector) - Launched a lead generation website (targeting retailers) : https://www.monlocalcommercial.fr/ - Implemented tracking plans - Product design: user research, UX, and wireframing - Product Management: sprint planning and team coordination - Sourced and managed external providers (design, development, data)

Ignition Program is the first graduate program for the next generation of A-players. • Passed successfully the selection process keeping the top 5-10% of the +800 monthly applications. • Attended trainings and workshops to grow one's entrepreneurial spirit • Keeping in touch with the network to share best practice and entrepreneur tips

Experience in an agency specialized in e-commerce websites, as an SEO expert and web project manager 🔧 How I helped my clients: - SEO support (audit, semantic analysis, copywriting, content creation, technical optimization, netlinking) - Management of Google AdWords campaigns - Redesign, creation, and management of Magento e-commerce websites - Management of diverse digital teams (developers, web designers, interns) - Google Analytics setup and configuration - E-commerce KPI reporting (CTR, conversion rate, average basket size) Sectors & clients: Jewelry, cosmetics, sports, food, childcare, clothing, footwear, various.

• CRM (focus on travelers): - Managing Customer Service in English, Spanish and French - Contacting customers daily in order to get feedback and to improve the website - Increasing customer loyalty • Marketing and Business: - Analyzing competitors' activity - Conducting market research - Building strategies in business and marketing in order to increase sales - Raising brand awareness • Community management: - Writing articles for the brand's blog (tools: html, google AdWords, SEO) - Creating video content for the YouTube channel - Optimizing social media accounts

• Assisting the CEO on the Business Plan (market and competition analysis, SWOT analysis, marketing mix and strategic orientation) • Creating a pitch to acquire new business partners and a larger customer base

• Recruitment of international profiles: - Organizing recruitment Days for l'Oréal geographical hubs (Asia, Eastern Europe, Africa & Middle East): crafting the invitations, communicating with campuses, pre-qualificating the candidates, contacting the participants, organizing the event, monitoring the follow-up of the candidates - Head hunting international profiles - Building a network of Top Schools' international associations in order to target global talents (mapping, communicating on the recruitment events, PR) • Recruitment in France and cross-functional projects: - Head hunting and planning of recruitment events for Business, Marketing, Communication & Digital, Design and Finance positions - Project Management in quality sourcing: recruitment program in partnership with Ubisoft (Come & Shine), photo marathon

• Animating student musical activites (festival, café concerts, webradio, magazine) • Managing a team of 30 peaople, and motivating them around brainstorming sessions • Supervising the recruiting of our successors for each activity