Carley Trotman

– Lead communications for large-scale transformations such as technology implementation, business process improvement, cultural integration, etc., including the Day 1 through Day 100 plan and the messaging that goes with it. – Interview people at every level, from the executive team down to the front line, to find out where the message breaks down on its way through the organization. – Write the manager toolkit: talking points, objection handling, and answers to the questions people are already asking. – Run message audits and simplify communication that has gotten too complicated to land. – Fifteen years in US healthcare communications, including 150+ pharmacy locations through CVS Health process transformations and an academic health system through enterprise change. Prosci-certified.

– Created content strategies and campaign messaging to support change initiatives across 150+ pharmacies, translating complex operational updates into clear, action-oriented communication that reduced friction and improved adoption. – Led cross-functional content planning with stakeholders across multiple business units, building feedback loops that improved messaging before it reached the frontline. – Partnered with DEI and engagement teams to amplify initiatives through targeted communication tactics, ensuring campaigns reached the right audiences with the right framing.

– Led content strategy for a major EMR transformation (EPIC system), developing communications that helped 12,000+ stakeholders understand and navigate a significant operational change. – Increased department visibility by 35% through consistent brand voice and cross-platform storytelling that gave the institution a recognizable internal communications identity. – Created UX-focused content for internal platforms, designing the information architecture and messaging so that complex systems felt intuitive to the people using them. – Collaborated with IT and institutional leadership to ensure messaging reflected both technical reality and the human experience of the transition.

– Managed daily operations and asset management for a high-growth real estate investment trust, building the operational infrastructure that allowed the business to scale without losing strategic alignment. – Owned executive communications, board reporting, and stakeholder engagement for the CEO, COO, and EVPs, translating complex business activity into clear, decision-ready information

Zest was an affiliate marketing platform that connected food influencers on social media with budding food companies and startups in Washington, DC. It was launched out of Startup Weekend DC and was accepted into Conscious Venture Lab, an early-stage business accelerator with the goal of developing companies and leaders who embrace capitalism as a powerful catalyst for good in society. Employed lean startup methodology to launch a minimum viable product (MVP) through beta testing, generating an average of 15% increase in social media awareness for new business in the beta test group.

Worked with the CEO/Founder of a small beverage company to develop a strategic communications plan supporting brand awareness and demand generation initiatives for a ready-to-drink shrub product. Accomplishments: - Conducted primary and secondary research covering: -- customer surveys -- SWOT analyses -- competitor analyses -- analyses of the food and beverage market and, -- internal communications audit - Gleaned insights to develop a strategic communications plan for execution through January 2017, to include: -- branding initiatives -- messaging framework -- audience segmentation -- social media strategies -- project management budget and timelines and, -- benchmarks and evaluation metrics

HealthCloud Project - Deerfield, IL Worked onsite at the headquarters of a large drug retailing company of to support the implementation of new Electronic Health Record technology in over 8,000 retail pharmacies. Accomplishments: -Collaborated with senior level executives to prepare and deliver benefits messaging to team leads and their direct reports; maximizing commitment to program mission and goals. -Developed detailed strategies for managing change readiness initiatives across all functional areas including change impact analyses, stakeholder engagement activities, change management and communications strategies. Cardinal Project - Richmond, VA Owned Business Process Workshop (BPW) activities needed to support the implementation of PeopleSoft (v9.1) Financials and select Human Capital Management (HCM) modules. Accomplishments: -Led in-depth audit sessions to document financial management business procedures, identify points of improvement and communicate changes through delivery of workshop materials to 65 department leads. -Worked with client leads to validate the impact of changes to work processes and role descriptions, through monthly role alignment workshops. Financial Management Modernization Initiative (FMMI)- Washington, DC Change Management resource tasked with developing pinpoint messaging to engage and promote buy-in for the implementation of a web-based, real time financial management solution. Accomplishments: -Developed survey materials in SurveyMonkey tool to measure, quantify and monitor work processes through the Solution Development Life Cycle. Managed survey results and created reports to reflect change readiness of agencies from awareness to commitment phases of the project life cycle. -Coordinated development and publication of monthly project communications to include newsletters, marketing materials, meeting minutes and, project status reports.

Training Design and Development Analyst -Built expertise in Accenture training methodology and business acumen to develop WBT materials.

Created and presented new business proposals to high-level executives under the mandate of increasing Verizon’s market presence and supplier initiatives in India. Fostered strong relationships with clients by drafting and, distributing correspondence to increase the number of minority suppliers

Prepared monthly reports from extracted financial data and analyzed variations in budget vs. actual revenues, to predict future trends in revenues generated for public communications within the retail markets division.