CARLOS FERRER
GTM | Internationalisation | AI-powered sales
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Business developer with almost 20 years in the digital economy, mostly around marketplaces and tech, focused on opening new markets and launching new business lines from scratch. I lean hard on AI. I use Claude Cowork and other tools to run the whole pipeline with AI agents doing the legwork: scraping, prospection, nurturing, quoting, CRM, customer success. One person, the output of a small team. Looking for go-to-market, expansion or business development missions
Work experience
Entrepreneurship
Side ProjectsFreelance
Jan 2023 - Present
3 years 10 months
Paris, France
Groundocs (2025 - present) Founder of Groundocs, a productized vibecoded service that checks whether technical documentation actually works for AI agents. Docs are scored against 10 AI-readiness rules, then the pages breaking agent workflows get rewritten and delivered ready to publish. Flat price, €299 per project. Built and run solo, from the offer to the tooling. 10+ customers so far. Mile & Stone (a brand of Tip & Shaft, 2023 - 2025) Launched Mile & Stone, the first media platform for trail running professionals, under the Tip & Shaft media group. Grew it to 6,000 newsletter subscribers through newsletters, podcasts and events, and organized the first Trail Running Awards with 200+ industry professionals. Funded the media through sponsorships. BetterRaces.com (2023) Founded a project to align athletes' environmental values with racing, cutting event waste. Early stage, paused.
Sales & GTM Lead (Senior Business Developer)
Miles Republic
Feb 2025 - Present
1 year 9 months
Paris, France
Miles Republic is a registration and ticketing platform for outdoor sports events. I run partnerships with both race organizers and timing providers, and I own a new business line I'm building from scratch: a marketplace for timing services, sold as an upsell to organizers. Built the timing offer end to end: pricing, the network of timing partners, and the sales motion. Run the full commercial cycle solo: prospecting, quoting, negotiation, closing, including multi-year exclusive deals with bigger events. Heavy AI adopter. I use Claude Cowork and other tools to run the pipeline with AI agents doing the legwork: scraping, prospection, nurturing, quoting, CRM, customer success. One person, the output of a small team.
Head of International Expansion
Wecasa
Jan 2021 - Dec 2022
2 years
Paris, France
Launcher & Country Manager of Wecasa.co.uk: - 1M€ ARR in 2022, leading a 4-person operations team. - Built a network of 1,000 gig workers from scratch, mostly in London and Manchester - Market research and GTM strategy for business expansion
Evaneos
Jan 2015 - Oct 2020
5 years 10 months
Paris, France
Growth Manager - Supply
Jul 2019 - Oct 2020
1 year 4 months
Paris, France
- Mentor B2B suppliers (local travel agencies) on growth and business development - Product owner Evaneos Recruitment Services & Working Abroad Program
Country Manager - Emerging Markets
Jan 2017 - Jun 2019
2 years 6 months
Paris, France
P&L owner "Emerging" markets portfolio: Anglophone (UK, US, Canada), Nordics (Sweden, Denmark) & Netherlands. 9M€ GMV in 2019 - Recruiting & Team Management (15+) - Designing sales strategy with English-speaking B2B suppliers (local travel agencies) - Performance marketing for B2C growth
International Marketing Manager
Jan 2015 - Jan 2017
2 years 1 month
Paris, France
- Performance Marketing: Monitor and assess B2C acquisition campaigns - Brand localization Project Management
HolidayCheck AG
Jun 2009 - Dec 2014
5 years 7 months
Paris Area, France
Product Marketing Manager
Oct 2012 - Dec 2014
2 years 3 months
Paris Area, France
- Website monitoring & analytics of HolidayCheck International websites (7 TLDs): Traffic, UX, CTRs and CVR. Reporting to stake- and shareholders. - Monetization product development along agile methodologies - Affiliation program owner. Account management of OTAs
Online Marketing Manager
Jun 2009 - Sep 2012
3 years 4 months
Zürich Area, Switzerland
- Project Manager International: International projects for achieving SEO optimized travel related contents - Online Marketing ES: Customer acquisition (SEM, affiliate Marketing), off-site SEO (link building), CRM (e-mailing, Social Media); Public Relation; B2B Account manager (product promotion among Spanish tourism entities)
Internship in Online Marketing
INTERNAUTO GESTION
Jan 2008 - Sep 2008
9 months
Barcelona Area, Spain
- CRM: Data entry, CRM tool maintenance - Online Marketing: General assistance to Online Marketing Department
Education
OBS Business School
Master in Digital Business Management
2011 - 2012
2 years
Universitat Oberta de Catalunya
Bachelor in Market Research and Techniques, Marketing Research
2009 - 2011
3 years
Universität Hamburg
Bachelor in Political Science (Erasmus Exchange Year), Political Science and Government
2008 - 2009
2 years
Universitat Autònoma de Barcelona
Bachelor in Political Science, Political Science and Government
2004 - 2008
5 years
Licenses & certifications
Web development - Career Path
Issued: Oct 2020
L'entrepreneuriat social : de l'envie au projet & faire son business plan
Issued: Sep 2020
Data Science - Career Path
Issued: Jul 2020
Google Analytics Individual Qualification
Issued: Feb 2014