Carole Fruchard

Consultante en stratégie de communications

Salary / Daily rate

Paris, France

Mobility: Paris

Freelance, open to permanent contract

Can come onsite

Skills

Content StrategyProduct MarketingBranding StrategyEvent ManagementStrategy & ConsultingArticles CreationTranslationCopywriting

Languages

EnglishFrench

About me

Intro

Responsable communication avec une expertise 360°, couvrant stratégie de contenus, animation de communautés, gestion de projets événementiels et relations presse. Expérience confirmée en communication institutionnelle, commerciale, interne et marque employeur. Conseil et accompagnement de dirigeants et d’entreprises (grands groupes & PME) dans la valorisation de leur image et de leurs expertises.

Links

Work experience

Consultante en stratégies de communication

Freelance / Indépendante

Jul 2017 - Present

9 years 4 months

Région de Paris, France

• Image de marque et stratégies de communication (personne / équipe / entreprise) - Elaboration de la stratégie de contenus. - Gestion et planification de projets. - Création, rédaction et traduction de contenus. • Événementiel : idéation, suivi de projet et de budget, animation, analyse des retombées. - Conduite & rédaction d'interviews - Rédaction d'articles journalistiques - Rédaction de livres blancs - Rédaction de scripts & organisation de vidéos corporate

Key Account Manager

OPEN

Mar 2016 - Jun 2017

1 year 4 months

Région de Paris, France

Rattachée au Directeur Commercial, en charge du compte EDF (2ème compte client, 32 millions de chiffre d’affaires, 315 consultants). Encadrement des équipes dédiées (commerciale, avant-vente, technique) en France et Belgique. Définition stratégique du positionnement du compte et analyse des enjeux du secteur de l’énergie. Lobbying auprès des différentes directions d’EDF.

Insurance & Service Provider

Expatmedicare / Orix Insurance

Jan 2013 - Aug 2015

2 years 8 months

Shanghai, China

Internal Audit

Carrefour China

Jan 2012 - Dec 2012

1 year

Shanghai, China

Malaysia - Financial Statements assignment : Suppliers & Stock China - Process assignment : Invoicing system China - Process assignment : Boucle complete: Ordering, Receiving, Stocking and Sales of Merchandise. Stores checking in Shanghai and Beijing area Taiwan - Financial Statements assignment: Treasury

Financial analyst

Capgemini Consulting North America

Jan 2011 - Nov 2011

11 months

Région de New York City, États-Unis

• Reporting: producing weekly utilization and cash reports, and creation of a monthly dashboard, for the CEO and the VPs, • Analyze: KPI, DVI (delivery value improvement) twice per month, and P&L • Support Business on sales side: FMA (finance managing accountant), preparing budget, forecast and invoices and deal reviews.

External accounting

Mazars

Sep 2008 - Aug 2010

2 years

Région de Paris, France

Principal projects : • Cardif (BNP Paribas Group – insurance part): OPCVM and SICAV audit, confirmation of statistic indicators in the portfolio managers’s prospectus • Chartis (AIG Europe): IPO, setting up new processes for insurance policy payment and recovery systems about the contracts administered by the BCR (Bureau Central de Répartition) • SFEF (Société de Financement de l’Economie Française / French Financing Corporation): supervision of a project that refinances medium-term activities of credit institutions established in France • Boissière Finance (SCHNEIDER’s funds): investments and stock appreciation certification, promissory notes opening’s audit, examination of cash-pooling process • Astrium (EADS): capital assets audit, follow-up of M51 and Ariane 5 contracts, and the 2009 sales.

Consultant

EDF R&D

Oct 2009 - Jun 2010

9 months

Paris, France

9 months project under the ESSEC project “Creating an Innovative Product” in partnership with Ecole Centrale Paris and Strate College Designers Topic: “Client, Consumption & Responsibility” • Complete reflection around the electricity industry and the creation of a new product in line with consumer’s needs, regulation and EDF expectation. Business plan, modeling, marketing. • Working experience within a 6 people team, mixing designers, engineers and business students.

Assistant Project Manager

Visigo

Jan 2007 - Jan 2007

1 month

Paris, France

- Writing text and producing videos for companies websites (SFR, Samsung, ...) - Establishing quotes - Establishing contracts for temps - Assisting commercial department and attending meeting for prospects - Brainstorming and creation of new projects for actual clients - Business watch of new tendancies and presentation of them to the team


Education

ESSEC Business School

MBA, Business and Economics

2007 - 2011

4 years 1 month

Université Paris Nanterre

Bachelor’s Degree, English Language and Literature/Letters

2006 - 2007

1 year 1 month

Universite de la Sorbonne, Paris IV

Master, Lettres Modernes Appliquees

2005 - 2007

2 years 1 month

La Perverie, Nantes

Classe preparatoire, Hypokhagne, Khagne

2003 - 2005

2 years 1 month


Licenses & certifications

SEO II

Issued: Jun 2024

Certified by HubSpot Academy

SEO

Issued: May 2024

Certified by HubSpot Academy

Portfolio

BGL - SEO

Eramet - IA & Data

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