Carole PETIT

Working on middle/long term projects for several jewelry brands as Persée Paris, Atelier Paulin, Louise Hendricks, Alexandra Margnat, OMY, Lolita Lempicka, Domaine Breton, La Pelucherie -Development of the omnichannel strategy in line with the brands' overall marketing vision, integrating physical stores and e-commerce -Development of the digital e-commerce plan with a focus on optimizing site performance through monitoring analytical KPIs -Budget definition and management of acquisition campaigns (SEA, SMA, CRM) to maximize customer engagement and online conversion. -Implementation of a clienteling tool to strengthen the customer experience and promote personalization within the network of physical stores. -Team management: e-commerce content manager, UX/UI designers -Supervision of external agencies specializing in the development, acquisition and creation of e-commerce content, while negotiating contracts to optimize partnerships. - Organization of integration into marketplaces (24S, Amazon)

Direction opérationnelle de l'office de tourisme de Rueil Malmaison - 1 million d'euros de budget (fonctionnement & investissement) - Recrutement et management d'une équipe de 4 personnes et d'une boutique Stratégie touristique de la ville : analyse de la fréquentation et des forces et faiblesses de l'activité depuis 2018. - Développement de nouveaux parcours touristiques : Parcours Impressionniste en bords de Seine, Escape game, Rallyes d'entreprise via Baludik - Stratégie de commercialisation auprès des publics cibles : Séniors, Scolaires, Rueillois, partenaires Mise en place de nouveaux outils et procédures : - Refonte du site web, sur wordpress (www.rueil-tourisme.com) - Pilotage CRM sur Odoo - Mise en place du paiement en ligne pour la billetterie - Stratégie réseaux sociaux - Emailing via Brevo Administratif & Finance - Rédaction de rapports d’activité - Rédaction des débats d’orientation budgétaire et délibérations - Participation à la clôture du compte de gestion et compte administratif - Préparation des comités de direction

Responsible for 3 websites and 5 markets. - Manage France & international digital marketing strategy. - Set KPIs and forecasts, manage budgets. - Define, launch and optimise marketing channels: PPC, SEO, CRM & email, retargeting, social, internally and with agencies. Main attributions : New customers acquisition, retention, conversion, UX, media plan strategy, promotional strategy, third-party management, paid search advertising (Google, Facebook), SEO, customers segmentation, profitable traffic growth,...

Cosmetic Industry - In charge of the digital transition & Eshop management : - Launching & Catalog setup via Oxatis platform - SEO/SEA - Loyalty program - Customer Service - Trafic Acquisition Strategy

Pet Food Industry - In a team of 4 people, I was in charge of 2 websites and responsible of Promotions, Emailing and Social media within a responsive website environment. Focus on : Revenue (2 million per month). KPI optimization per channel. Skills/Tools : Hybris CMS, Advanced Excel, Photoshop, Sailthru, Smart Focus, Qubit, Criteo, Google Analytics • Eshop management - Website content management : Banners, products, flash-sales, promotions optimization - Promotion costs : Relevancy & Accuracy of each promotions funded & not-funded - CS & Team communication • CRM - Management and improvement of the weekly campaigns process (6 per week) : calendar, topics, design - A/B testing, monitoring, deliverability and work closely with CRM team - Retargeting & Crosselling : pertinent suggestion and monitoring results - Define best practices and increase KPI (open rate, reactivity and conversion rate). • Affiliation & PCW - Make sure that content is up to date - Identification of best performing affiliates and creation of a strategy for each of them : Increase revenue and optimise ROI - Creation & management on a monthly report to follow up affiliates & PCW efficiency • Social Media - Enrich the content on mains social media - Push users's engagement - New social networks: benchmark & best practices - Strategy definition (tone, frequency, content)

Event Design agency Exciting experience as All in One key person ! I launched my own wedding planning agency and offered all my creativity to amazing events. Focus on : Launching, profitability, notoriety, How to make the difference. Budgets up to 60K. Skills/Tools : Team management, High quality service, Sales, Creativity, Customer experience, Exhibition organization. • International Corporate Events - Incentive event gathering best CGPIs for Vie Plus Suravenir Paris - Seminar in Madeira - 40 people - including workshop, activities, hotel, dinners and logistic. - Fair coordination - Arcance Paris is a technical supplier for all kind of exhibitors requests. I've been in charge of exhibitors coordination on 4 international fairs in Paris Porte de Versailles. • Private Events - 20 beautiful weddings organized with love - Baby showers, Hen do in Paris and London, Birthdays in France and Ireland

In a team of 3 people, I was in charge of gathering informations from several key people to create the perfect message to the partners and to the final user. Skills/Tools : Asset Management, PR, PAO, Photoshop, Incentives • Rebranding Project Ensuring that all marketing literature complies with the regulatory and vehicle the right message • Off line Updating existing and create new materials to support campaigns, events, fairs or sales activity • Emailing Writing monthly email campaigns to deliver top-quality communications to clients • On-line Create and update content for the French institutional website • Team Supporting the FR Marketing Manager and Marketing team on ad hoc projects

I have assisted the organization of 4 Antic Fairs in Paris - including and event challenging the Biennale des Antiquaires in Grand Palais - Paris. Skills : Art and Antic taste, Media relationship, Media Planning, VIP guests management, copywriting, catalog creation. PR : - Press release writing - Relay to media - Interview management on TV (Direct 8) Sponsoring : - Project with Truffaut - Charity for Cancer Research Ad Hoc missions as an assistant to built up fairs.