Carole Ramstein

Management of marketing & ops teams, COMEX member Leadgen & growth marketing, marketing automation & CRM Branding & communication

Member of the Board Management of all marketing and communication actions of the group at an international level, management of the marketing team Market study, participation in short and long term strategy & business plans, reporting & KPI Leadgen strategy (inbound & outbound marketing, content marketing, SEO, SEA, CRM & lead nurturing, product management, growth marketing, marketing automation, event) Internal communication & Brand awareness (media, social media, talent acquisition...) CSR (ACT, carbon footprint, Sustainable digital label, etc.)

Head of the Marketing & Communication team (7 people) Launch marketing plan: media plan, establishment of partnerships, etc. Trade marketing and sales support tools External communication: PR, community management, monitoring of influencers, etc.

As a Digital Product Manager in one of the top French interactive entertainment companies, I was in charge of the development of the company’s digital projects (web and smartphone) - Define the editorial policy of Mindscape for the digital business unit which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis and pricing analysis - Working with the development team to create new online projects - Managing the marketing materials, such as product sheets, artworks, trailers, and co-ordinating them and the flow of information to partners and other departments. Before that I was Video Game and Software Product Manager and was in charge of the following tasks for my markets: - Launch of new video games (on Nintendo DS, Wii and PC/Mac): Trolls de Troy, L’Entraîneur Cérébral… - Management of the PC software back catalogue within numerous market segments: methods for learning languages, dictionaries Le Robert, encyclopedia, astronomy, music, museums… - Marketing strategy: define the roadmap, business plan, P&L and marketing plan - Product: identifying and selecting products with strong potential, validating game design specifications - Sales: defining the forecast, analysing market and competitors, presentations to the internal sales force - Advertising and communication: defining budget, brief and co-ordinating media and advertising agencies, organising trade-marketing, trade shows and consumer events, analysing post-campaign performance

The GfK Group is the No. 4 market research organization worldwide.

Launch of new products Exhibition-cum-sales and trade fairs Internal communication tools

Market research Media planning Communication and PR strategy