Carolina Cezari

• Led strategic communications and PR for healthtech, with a focus on editorial planning, media relations and brand positioning in the US market. • Coordinated communications planning with remote international teams, connecting PR, content and brand strategy. • Built relationships with journalists and podcast producers to increase brand visibility, securing coverage including WBJ, The Healthcare Rap, and Medical Economics.

• Led integrated communications combining PR, corporate events and content to strengthen brand visibility, increasing press appearances by 40%. • Developed co-marketing initiatives with business institutions, generating national media visibility, including coverage in Forbes. • Represented the company in networking events to identify partnership opportunities and strengthen market authority. • Managed corporate events, external partners and vendors across marketing and press.

• Coordinated digital projects that connected content, partnerships and customer engagement strategies for entrepreneurs and small business owners. • Managed educational initiatives, including webinars and online courses for audiences of 100,000+ during the pandemic. • Planned online events reaching 30,000+ participants, combining content strategy, partner relationships, and media visibility. • Managed budgets, timelines, KPIs and vendor relationships across event-related and digital projects.

• Developed trade marketing strategies, campaigns and promotional initiatives for a national retail and franchise brand. • Managed marketing and regional media budgets, working closely with internal teams, suppliers and franchise stakeholders.

• Built long-term client relationships through consulting, education initiatives and proactive account management. • Managed a portfolio of 250+ SMB clients, providing consultative support in marketing strategies, content and lead generation. • Collaborated with sales, product, events and support teams to improve onboarding, client experience and performance outcomes.