Carolina Sanz

Conceptualised and executed unique, memorable and innovative solutions to all the brand elements that will enhance the consumer experience with the end goal of successfully launching Archer as a conscious lifestyle brand with a strong sustainable and emotional connection and a heartfelt purpose to improve the world and the people in it. Achievements: - Worked in close collaboration with the leadership team, to ensured the alignment and execution of our strategic objectives through the Innovation & Design lense. - Led the I&D budget. In partnership with Marketing leadership team, lead the RFP process for the APP MVP and negotiated competitive prices with vendors.

- Outsourced the location, made a business plan, partner up with key specialised Developers and Real Estate agents to developed two freestanding 176m2 premium residential houses in the heart of Hilversum, NL. - Aligned with the Real Estate agent on the market needs and worked closely with the Developer to fully conceptualised the buildings and maximise ROI. - Created marketing elements to increase the consumer experience (Website, Facebook page and booklets). - High focus on sustainability, the houses have a low energy consumption, all-electric, 21 solar panels and are energy-neutral. Achievements: - Houses were sold in a week, over asking price. Project was delivered on time and under budget, maximising profits.

In close partnership with the EMEA and Global Leadership Teams, benchmarked the concept guardrails, timelines, processes and budgets for the Nike Rise Store Concept.

- Owned and drove the omnichannel process to deliver holistic and seamless Nike Brand executions at Intersport within tight deadlines and budgets, partnering with cross functional teams within and outside Nike to maximise impact on retail revenues and build the Intersport Brand through a Nike lens. - Partnered closely with Global & EHQ Brand Design, Category Brand, Retail Brand and Sales to create special content for Intersport campaigns. - Successfully managed key processes: partner with internal & external stakeholders; coordinated with agencies & vendors and created key documents and campaign assets. Achievements: - Elevated the Nike consumer journey at Intersport, leading with Social, Digital and In store executions, by strengthening the partnership with one of Nike’s top retail partners. - Aligned with Global Brand Design and EHQ Brand/Retail Brand to finalise the SU16 Magista (strike 2) campaign, AirMax campaigns, and other running campaigns throughout the years. - Strengthened the territory force by aligning B&M, Social and Digital presence. - Helped with the launch of the Intersport Football Instagram channel, growing its base to 500K followers in 8 months.

OWNER / DESIGN & PROJECT MANAGER AT BOLLUM (AMSTERDAM+BANGKOK) - Retail Concept Senior Project Management, leading the new Pinnacle store concept for Nike (benchmarking design, timelines and budgets for the Nike Brand Globally). - Retail Project Management (freelance based) managed the implementation of the Nike Spaces within the JD stores in The Netherlands. - Event Project Management (freelance based) executing Retailer, Consumer and Sales Nike Events. Achievements: - Successfully executed simultaneous openings of Nike Spaces in the first 10 JD stores in The Netherlands. - Worked together with Global Sports Marketing to deliver a state-of-the-art Hospitality Area for athletes during the 14th IAAF World Championships in Moscow. - Coordinated a flawlessly executed House of Hoops influencers event during Jordan’s 30 anniversary/Q54 in Paris, in close partnership with Footlocker, key Nike Retail Partner.

- In charge of developing new stores and re-fitting existing ones in close cooperation with the franchise partners, and in accordance with the G-STAR RAW Interior Design guidelines and Brand guardrails. - Guided the design process in order to enhance the customer in-store experience, maximise turnovers and optimise costs. - Partnered with internal and external stakeholders to ensure on time project delivery. - Managed and negotiated budgets to meet requirements within the constraints. Achievements: - Developed stores across 4 continents and contributed to G-STAR RAW’s Global Expansion. - Opened the first stores in South America, as well as the Rodeo Drive Flagship store in Beverly Hills. - Planned and Implemented the refurbishment and maintenance processes for all exsisting stores.

- In charge of G Star Raw Flagship store in the heart of Paris, managing a team of 12 people. - Responsible for hitting store KPIs (sales, average basket, conversion rates, track, sell through, etc), acted upon trends, and identified and partnered up with brand ambassadors to achieve commercial goals. - Led & motivated a customer service focused team and guided them on how to achieve store targets. - Continuously trained the sta. in Retail basics: Visual Merchandising, Customer Centric Selling and Inventory Management. Achievements: - Increased sales by 40% in the first 6 months and turned around the business into a profitable one. - Built a complete new & motivated team that would work together to exceed monthly targets.

• Corporate identity design. • Ads and promotional items design. • Book, newspaper and magazine design. • Prepress preparation and Printer management.

• Maintain the Captain’s agenda. • Manage key information between the Cruise Ship and the headquarters in main land. • Coordinate vessel arrival and departure to Port. • Manage VIP events. • Initiate and Manage excursions with multilingual and cultural groups.

• Event Coordination. • Client management. • Personnel Handling.