Caroline Ballester

Specifications QA Rollout Project design follow-up (customer needs, functional specifications, deliverables, acceptance criteria...) Project management: organization of the project follow-up with the teams and the customers, animation of the project team according to the specifications (customer request, budget, deadlines...) Follow-up with customers (clients : Colas Group, L'Oréal, Nestlé Group, Fondation de la Vocation, Carrefour) Cahier des charges Recette utilisateur Déploiement Suivi de la conception du projet (besoin client, spécification fonctionnelle, livrables, critères de réception…) Pilotage des projets : organisation du suivi de projet avec les équipes et les clients, animation de l'équipe projet selon le cahier des charges (demande du client, budget, délais…) Suivi auprès des clients (clients : Groupe Colas, L'Oréal, Groupe Nestlé, Fondation de la Vocation, Carrefour

Managing multi-device web projects, from design to analysis to content production ✔ Definition of the Global Media Social Strategy Definition of the social media editorial line ( Facebook, Twitter brand+ CEO, Linkedin brand+CEO, Youtube, Instagram) → Implementation and design of the graphic charter on social networks → Coordination and monitoring of actions at national and local level → Animation of group and local communities → Content marketing (Content production (writing, videos, motion design, graphics, ...) → Brand Content → E-reputation → Development of the acquisition strategy (SEM, SEO) Tools : Hootsuite, Facebook business manager, Office 365, Asana, Slack, Google Analytics, bit.ly, Facebook Ads campaign -Facebook Business Manager (163 pages Agence CAFPI)

✔ Establishment and maintenance of the Agency’s production schedule Client : Cdiscount & Banque CASINO Customer Relationship Management (developer, and IT service) Responsible for the proper execution of the different phases of the project, from the taking into account of the expressed need, its translation into functional and technical specifications to the recipe and the putting into production. Adherence to project timelines, scope, deliverables, reception criteria and economic balance (on budget). ✔ Realization and qualification of the project → Writing the recipe books → Prioritization of recipe sprints → Testing web and mobile features under all browsers Tools : Redmine, Project Management with Trello Agile method: 7 sprints, backlog, Point Weekly features Accompaniment of the team: Redmine training- Training and support for the use of the new backoffice (CMS-JOOMLA) ✔ Reporting – Weekly Point: → Development Agency/ Marketing Team + Team SI

Project Digital Manager http://agencelespirates.com ✔ Implementation and management of internet projects taking into account the needs of customers according to the economic environment, web trends and marketing strategies. → Client Relationship: Understanding and appropriating needs, managing timelines and controlling budget. → Information Architecture: Navigation scenario, interface ergonomics, writing detailed functional specifications. → Production web site : drive the projet with a designer and a web developper from scratch. List of features (web and app) + Zoning (balsamiq) + Creative briefing + Content ( website & app) ✔ Customer follow-up and project → Responding to tenders, drafting and submitting commercial proposals. ✔Digital Media Strategy : Assist the CEO defining the Global Media Strategy, Organization of the opening of the concept, PR, Influencers, Content & Community Management (Facebook ads + Manage Contests on Facebook) Clients : Chez Poseidon (Artisans available online. Order and drop in our secure instructions or call us! Don’t waste any more time. Easy, clear and intuitive) ; Chez Epicure (Restaurant & cooking lessons. Chez Epicure is the new meeting for lovers of cooking and good products.) ; Bibelib (Cover of connected suitcase); Openium (Mobile app agency)

Managing multi-device web projects, from design to analysis to production ✔ Project management → Print & Web communication cosmetic budget (100k€) → Definition and framing of the project perimeter → Brief Study, Recommendations and Need Scoping → Preparation of schedules and budgets with a consultant → Arborescence, zoning with a professionnal UX designer → Drafting of functional specifications ✔Content manager → Customer relationships, suppliers, studio → Work on SEO with a consultant CMS : Wordpress Tools : Hootsuite, Google Analytics, Quicksprout, Likealyser

Eyespleasure - Concept store optic luxury- Paris Product Manager /Marketing & Communication- Paris Missions: business development - Business Intelligence - Analysis ( trends & sells) - Merchandising - Sales and Marketing strategy - Creation communication supports

Press Agent Fashion and Life style - Thomas Marko and Partners - News agency - Paris Brand reputation and Customer relations