Caroline Besse
Senior Marketing & Comms Consultant
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
B2B Marketing & Communications expert with 20+ years driving growth for tech giants like FreeWheel and Future PLC. Founded Snark, a strategic agency crafting disruptive marketing solutions for unconventional brands. Specialized in international campaigns, digital strategy, and brand positioning that delivers measurable impact.
Expérience de travail
Marketing & Comms Consultant - Founder of Snark
Snark
déc. 2024 - Présent
1 an 11 mois
Paris, France
Built a strategic Marketing & Communication agency specializing in B2B. Partnering with unconventional minds to craft bold strategies, impactful ideas, and disruptive action plans.
FreeWheel
nov. 2017 - mai 2024
6 ans 7 mois
Paris, France
Sr Director, International Marketing & Communications
juil. 2021 - mai 2024
2 ans 11 mois
Paris, France
Director, International Marketing & Communications
nov. 2017 - juil. 2021
3 ans 9 mois
Paris, France
FreeWheel, a Comcast Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetize their premium video inventory in the brand safe ways they require. FreeWheel acquired 𝗦𝘁𝗶𝗰𝗸𝘆𝗔𝗗𝗦.𝘁𝘃 in May 2016.
Future
janv. 2013 - oct. 2017
4 ans 10 mois
Paris, France
Marketing Director Europe
août 2016 - oct. 2017
1 an 3 mois
Paris, France
Directrice Marketing
janv. 2013 - juil. 2016
3 ans 7 mois
Paris, France
Future PLC is a global digital media group with a strong footprint in tech and gaming. Its portfolio includes TechRadar, Tom’s Hardware, and PC Gamer. Future expanded its tech ecosystem by acquiring 𝗣𝘂𝗿𝗰𝗵 in 2018 (formerly 𝗧𝗲𝗰𝗵𝗠𝗲𝗱𝗶𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸), which had previously acquired 𝗕𝗲𝘀𝘁𝗼𝗳𝗺𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘂𝗽 in 2013.
Corporate Marketing Manager
Viant Technology
sept. 2009 - déc. 2012
3 ans 4 mois
Paris, France
Viant (formerly 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗠𝗲𝗱𝗶𝗮) is a global advertising technology company that empowers brands to reach and influence consumers across one of the world’s largest audiences. Building on Specific Media’s legacy in data-driven marketing—including its acquisition of 𝗠𝘆𝘀𝗽𝗮𝗰𝗲—Viant delivers advanced, people-based advertising solutions through exclusive data partnerships and multi-screen targeting. Now part of 𝗧𝗶𝗺𝗲 𝗜𝗻𝗰., Viant helps brands drive real-time engagement at scale.
Chef de Projet Marketing Senior - Responsable Cross Média
OUTFRONT Media
janv. 2005 - déc. 2009
5 ans
Paris, France
Outfront Media, formerly 𝗖𝗕𝗦 𝗢𝘂𝘁𝗱𝗼𝗼𝗿 and originally 𝗚𝗶𝗿𝗮𝘂𝗱𝘆 in France, is a leading player in out-of-home advertising. After its acquisition by 𝗩𝗶𝗮𝗰𝗼𝗺, the company expanded under the CBS brand before rebranding as Outfront Media. It now delivers large-scale billboard, transit, and digital campaigns across North America and Europe, blending creativity with data-driven impact.
Responsable Marketing & Communication
Fastway Couriers
janv. 2001 - déc. 2004
4 ans
Paris, France
Fastway Couriers is a franchise-based delivery network offering affordable, reliable parcel logistics in Australia, New Zealand, Ireland, and South Africa. Acquired by Aramex in 2016.
Formation
ISEFAC Bachelor, école de management, commerce, marketing et communication
Master
2001 - 2003
3 ans
Université Paris Cité
DUT
1998 - 2000
3 ans