Caroline BOMBART

• Spearheaded market entry strategy for a medical device company in France, driving €200K in revenue within the first two months. • Designed and launched a high-converting lead generation program in France and the UK, surpassing sales pipeline targets by 17% and achieving a 25% conversion rate in six weeks. • Developed and executed a full-scale digital marketing strategy, including website relaunch, content marketing, and social media, boosting brand visibility and customer engagement. • Provided strategic marketing advisory services to clients across SaaS, healthcare, and wellness industries, optimizing their demand generation and GTM approaches. • Managed teams and external agencies to deliver scalable marketing campaigns, fostering brand growth and revenue acceleration. About the company Mxxpert International is a Marketing Consultancy Agency working with medium to small companies across diverse industries. Clients: European Letterbox Marketing Association, Trinity Sales, Leadworks, Mothers In Motion

Led the field marketing and demand generation strategy for EMEA and the Americas, delivering data-driven campaigns, ABM initiatives, and high-impact events that significantly improved pipeline velocity and revenue growth. • Revamped regional GTM strategy, launching targeted ABM campaigns and personalized nurture programs, increasing YoY revenue by 17%. • Orchestrated 20+ field events, trade shows, and executive roundtables, boosting MQLs by 34% and driving a 41% surge in SQL conversions through hyper-targeted engagement. • Developed and implemented LATAM expansion strategy, generating new sales opportunities by aligning marketing execution with regional sales priorities. • Managed a $200K marketing budget, optimizing spend across digital, content, and field marketing channels to maximize ROI. • Collaborated with cross-functional teams (sales, product, customer success) to refine messaging, positioning, and execution across multi-channel campaigns. • Influenced C-suite decision-making by providing data-backed insights on market trends, competitive intelligence, and customer engagement metrics. About the company: ESI Group is a global leader in virtual prototyping and simulation software, providing innovative solutions for the automotive, aerospace, and manufacturing industries to optimize product design and performance.

• Developed and executed a content marketing strategy that increased the sales pipeline by 37% within six months, enhancing demand generation and customer engagement. • Led a global team of five designers, implementing best practices for brand storytelling, positioning, and content optimization across multiple markets. • Overhauled the company’s website, leveraging SEO and analytics to drive a 67% increase in organic traffic and improve lead conversion rates. • Launched Exela’s first Corporate Social Responsibility (CSR) strategy in France, Germany, and the UK, driving a 26% increase in RFPs and 22% boost in customer activations. • Partnered with sales and product teams to create compelling content assets—including whitepapers, case studies, and thought leadership articles—accelerating deal cycles and improving brand authority in the EMEA region. About the company: Exela Technologies is a leading global provider of business process automation solutions that enhance operational efficiency and reduce costs for organizations across various sectors, including finance, healthcare, and government.

• Built and led the company’s first marketing department, transforming the business from a €2M loss to a €3M profit in two years through strategic positioning and demand generation. • Directed two major rebrands and a full digital transformation, boosting SEO performance and lead generation by 66%, driving higher engagement and inbound conversions. • Developed and executed a customer segmentation and ABM strategy, resulting in a 17% increase in CTR and improved prospect targeting for enterprise sales. • Designed and implemented multi-channel marketing campaigns, leveraging content, paid media, and social strategy to strengthen brand awareness and pipeline growth. • Served as a core member of the leadership team, collaborating with product, sales, and operations to drive long-term strategic growth initiatives and market expansion. About the company: GeoJunxion is a technology company specializing in the development of advanced geolocation and mapping solutions that enhance navigation and location-based services across various industries.

• Managed a $1.8M marketing budget, developing and executing integrated field marketing campaigns, events, and partner programs to drive pipeline growth. • Exceeded sales KPIs by 16%, contributing to an additional $400K in revenue through localized GTM strategies and tailored value propositions. • Led demand generation and ABM initiatives, increasing web traffic by 26% and driving an 18% increase in new logos within the first six months. • Developed and executed physical, virtual, and third-party events, enhancing brand positioning and deepening engagement with key enterprise accounts. • Partnered with sales, product, and customer success teams to optimize lead nurturing and pipeline acceleration, aligning marketing with revenue objectives. About the company Elastic Path is a digital commerce platform that empowers businesses to create and manage complex, personalized shopping experiences across multiple channels and touchpoints.

• Spearheaded regional demand generation efforts across EMEA and APAC, increasing the sales pipeline by 128% and leads by 22% through targeted events and digital campaigns. • Launched lead generation campaigns for new market expansion in APAC, achieving 100% of the region’s targets within the first 3 months. • Orchestrated impactful regional events and webinars, driving significant engagement and positioning the company as a thought leader in the customer communications space. • Collaborated closely with the global sales team to tailor campaigns and messaging to local markets, ensuring a consistent, impactful brand experience. • Implemented KPIs and performance metrics, delivering measurable improvements in lead quality, conversion rates, and revenue growth. About the company: Smart Communications is a leading provider of cloud-based customer communications solutions that enable businesses to create, manage, and deliver personalized customer experiences across various channels.

Responsible for * Delivering boutique creative services to the European Letterbox Marketing Association, including defining growth strategy and enhancing brand positioning through a comprehensive website redesign and social media strategy. * Managing annual events and coordinating multilingual market research Key achievements included: • Overhauled the Association’s website, boosting conversion by 34%, reducing bounce rate by 22%, as well as amplified organic reach by 41%. • Positioned client as thought leader via social media posts, creation of content portfolio and annual market research across 25 countries, driving actionable insights and regional alignment. About the company: Mxxpert International is a European Marketing Consultancy Agency working with medium to small companies across diverse industries including telecoms, health/ personal development and the European Letterbox Marketing association

• Led a cross-functional team of 22 marketers, designers, and project managers, providing strategic marketing consulting to a $10M client portfolio across various industries, including tech, retail, and B2B services. • Developed and executed GTM strategies that increased brand preference by 190%, expanded the customer base by 280%, and boosted revenue by 392% over two years. • Drove digital transformation initiatives, establishing CRM systems and integrating marketing automation, resulting in $8M in added pipeline revenue. • Spearheaded the redesign of 15 websites and blogs, improving online engagement by 74% through enhanced content strategy and SEO practices. • Provided data-driven insights to leadership, advising on key growth opportunities and developing tailored strategies to scale client businesses. About the company TechAlliance is an IT & Marketing Consultancy Firm with portfolio of clients in Retail, Finance & Banking, Insurance, Manufacturing, Healthcare and Government Clients : US Dairy Management Association, Radiss Tech Services, ISACA, Greater Illinois Title Company, Vision Solutions.

• Revitalized GPS map update sales across 15 car manufacturers in the EMEA region, achieving a 120% increase in sales by leading targeted campaigns and customer engagement initiatives. • Directed the localization of marketing campaigns in eight languages, generating a 34% increase in incremental revenue through tailored regional messaging and promotions. • Orchestrated a comprehensive EMEA events strategy, including car launches, seminars, and incentives, driving a 53% boost in the sales pipeline and strengthening relationships with key industry stakeholders. • Collaborated closely with product teams to align marketing efforts with business objectives, ensuring the successful promotion of innovative mapping and navigation solutions. • Provided critical insights into market trends and customer needs, advising senior leadership on adjustments to strategies and fostering regional alignment to achieve corporate goals. About the company: HERE formerly NAVTEQ BV is a leading location data and technology company that provides mapping, navigation, and geolocation solutions to businesses and developers worldwide, enabling them to create smarter and more efficient location-based services. Clients: Audi, BMW, Citroën, Ford, Mercedes Benz, Peugeot, Renault, Toyota, Volvo.

• Launched CD Europe’s first European division, positioning the company as the leading sampling provider in the FMCG sector, securing a 70% market share within three years. • Spearheaded innovative marketing campaigns for major FMCG clients like Gillette, Kellogg's, L'Oréal, Nestlé, P&G, and Unilever, achieving 63% revenue growth, 33% increase in retail footage, and 41% rise in adoption rate. • Played a pivotal role in product development and marketing strategy, ensuring the successful entry into new markets and driving significant brand growth for the company’s client portfolio. • Awarded the Most Innovative Campaign Award in 2001 for outstanding contributions to the company’s marketing efforts, demonstrating a commitment to excellence and creativity. • Developed and executed comprehensive go-to-market strategies, enabling the agency to gain a dominant presence in the European market and build long-lasting relationships with key industry players. About the Company: CD Europe now Whistl is a leading UK promotional and mail management company that provides innovative solutions for businesses to enhance their sample delivery and omnichannel communication processes. Clients included: Gillette, Kellogg’s, L’Oréal, Nestlé, P&G, KC, Sara Lee, Unilever and Wrigley’s.bout