Caroline Douet

I help founders and teams turn their ideas into impactful, user-first products. I offer flexible, high-impact services to unlock clarity, speed, and sustainable growth. My services: ◆ Find your market ◆ Craft premium experiences ◆ Launch with confidence ◆ Empower your product team 👉 Let’s chat: https://carolinedouet-pm.lovable.app

Collaborating with 1Squad, a community platform connecting top tech talent from LatAm with mission-driven founders and executives in need to shorten the learning curve, cut costs and bring excellence to their culture to create a virtuous circle of collaboration and growth. 📱 Worked on an exciting mission for a restaurant chain: - Leading the development of a wine list app from scratch. - Working closely with a designer and a low-code developer to deliver an intuitive and scalable solution. - Maintaining a strong relationship with the client through weekly updates, custom tools, and workflows that ensure transparency and provide visibility into development progress.

💼 First Product Manager New Product for Business Pivot: - Spearheaded the development of a groundbreaking kitchen design software, enabling Form Kitchens to pivot from a B2C to a B2B2C business model. - Supporting the creation of a web-based kitchen design tool integrated with an e-commerce application, positioning it as an all-in-one platform for designing and purchasing kitchens. Product & Web Analytics: - Designed and implemented a robust Web and Product Analytics strategy for the new landing page and product. - Applied frameworks like the North Star Metric, AARRR funnel, and advanced analytics to enable data-driven decision-making and track key performance indicators. Data Management: - Built custom Google Apps Script solutions to optimize catalog data management processes. - Reduced manual efforts, saving the Product, Design, and Engineering teams hundreds of hours and streamlining workflows. 📈 Impact: Supported Form Kitchens' transition to a scalable B2B2C model, enhanced data visibility for strategic decisions, and improved operational efficiency through automation.

Poool, founded in 2016, is The Membership and Subscription Suite, empowering digital content creators with tools to convert, manage, and retain members and subscribers. 💼 First Product Manager Structured the Product Team: - Established foundational processes and methodologies across teams, focusing on seamless collaboration between Tech and Design teams (11 members). - Implemented essential tools such as Jira, a detailed Product Roadmap, internal communication channels, and training/documentation frameworks. Revamped the Analytics Feature: - Led the initiative through a structured Design Sprint. - Conducted comprehensive user research, including internal and external interviews and usability tests. - Developed a User Story Map to guide feature enhancements and align team efforts. Created a New Product – Subscribe: - Facilitated a Lean Canvas workshop to align stakeholders and define the vision. - Defined the Minimum Viable Product (MVP) to prioritize development efforts. - Oversaw prototype design and managed development milestones to ensure timely delivery. 📈 Impact: Improved product development efficiency, enhanced user experience for analytics, and launched a new product offering to strengthen Poool’s market presence.

💡 Empowering Companies with Better Product Decision-Making: Supported companies in optimizing product decisions by focusing on user-centric discovery methodologies. Contributed as part of Panash's on-demand, remote-first product discovery team, passionate about solving user problems and enhancing product strategies. 🔍 Exploratory Research: Conducted comprehensive exploratory research projects (2 to 4 weeks) tailored to client needs. Responsibilities included: - Selecting appropriate methodologies and tools. - Defining target profiles and managing outreach campaigns. - Planning and creating interview templates, conducting interviews, and synthesizing findings into actionable insights. 📚 Training and Development: Participated in "Find the Product/Market Fit" training sessions, designed and delivered by Panash to diverse audiences, including universities, incubators, and entrepreneurs.

Wholesale Network: - Overseeing 161 points of sale globally, with 40 located in Europe. Europe Trade Marketing: - Led operational marketing efforts across 4 countries, covering both B2B and B2C events, merchandising, and online/offline communications. - Developed and produced sales support tools. - Responsible for training teams and managing the budget planning and monitoring for 2018 and 2019, with a total of €400K. International Trade Marketing: - Spearheaded the development, coordination, and execution of global projects in collaboration with headquarters teams (CRM, VM, Media) and across 5 regions (North/South Europe, USA/CLA, MO, and APAC). - Supervised the seamless deployment of marketing initiatives across international markets. Digital: - Led the development and/or rollout of digital initiatives across the network, including a product catalog application for iPad, mobile, and desktop platforms, as well as social media content creation and monitoring tools. Management: - Managed and mentored two trainees simultaneously, ensuring their professional growth and supporting project deliverables.

Trade Marketing: - Developed and executed marketing strategies and trade plans across FWI (French West Indies) and Caribbean markets. - Led the adaptation of concepts and creation of merchandising materials for various in-store animations. Managed social media content for retailer pages, ensuring brand consistency and engagement. - Coordinated with all local distributors, including chains, department stores, and traditional perfumeries, to drive promotional efforts. - Developed follow-up tools such as production schedules, merchandising space specifications, and social media tracking metrics. - Organized and executed events and seminars to promote the brand and engage customers. Category Management: - Conducted sell-in analysis to assess performance and align strategies with business objectives. - Challenged and refined launch forecasts to optimize sales potential and market impact. - Managed the Mon Guerlain platform project, overseeing its strategy and execution across the region. Digital: - Led the deployment of an e-learning platform across the region, including translation, technical integration, and collecting user feedback for continuous improvement. - Managed social media strategy, content creation, and monitoring to enhance brand presence and interaction.

Spearheaded the development of promotional offers for Fragrances, Makeup, and Skincare (creating concept proposals, managing daily project workflows with multiple internal and external stakeholders, overseeing product shoots). Led the creation of Art of Gifting Menus (concept development, project management, writing briefs, verifying and debriefing mockups and final products, coordinating product shoots). Accountable for accurate referencing of visuals in the Bee Dior platform’s back-office, ensuring seamless access and availability of visuals. Managed visual assets for the catalog and gift-with-purchase posters independently, ensuring timely and high-quality outputs. Conducted business intelligence through both qualitative and quantitative analysis to drive data-informed decision-making.

Focused on the French Province market, covering around 2000 points of sale. Product Manager Assistant: - Managed 4 product categories: Women's Fragrances, Men's Fragrances, Make-up, and Skincare. - Created product sheets for sales agents, beauty advisers, and training staff. - Contributed to business intelligence activities to analyze market trends and product performance. Trade Marketing Manager Assistant: - Worked with key players in the French selective perfumery market, including Sephora, Nocibé, and Marionnaud. - Managed various projects from inception to execution: direct mail, email campaigns, gifts, catalogs, etc. - Developed strategies for special in-store animations for new products or during peak seasons (e.g., Valentine's Day, Christmas). - Conceptualized and developed the first-ever 5-star product box for Sephora Shop Managers, featuring exclusive training materials and promotional goodies to support the launch of L'Homme Idéal in approximately 200 points of sale.

Delivered outstanding customer service and provided expert product advice to clients. Assisted the inventory team with stock management and organization. Gained experience in Visual Merchandising through active participation in displays and store presentations. Achieved a personal sales turnover of €500,000.

Delivered exceptional customer service and provided personalized product advice to clients. Successfully managed various spaces including Fragrances, Make-up, and Skincare departments. Achieved personal sales turnover of €15,000.