Caroline Etienne

Introduction

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐞𝐱𝐩𝐞𝐫𝐭 𝐰𝐢𝐭𝐡 𝟐𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐥𝐮𝐱𝐮𝐫𝐲, 𝐟𝐚𝐬𝐡𝐢𝐨𝐧, 𝐛𝐞𝐚𝐮𝐭𝐲, 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐬. Specialized in digital marketing, CRM, customer engagement and omnichannel experiences, I help brands and organizations strengthen audience engagement through data-driven marketing, personalized journeys and high-performing digital experiences. I combine strategic leadership with hands-on execution across acquisition campaigns, CRM activation, UX/CRO, e-commerce expansion, loyalty, analytics and omnichannel transformation — while staying closely connected to business needs, customer expectations and operational realities. I particularly enjoy collaborative environments where digital communication, customer experience, content and audience engagement intersect. Over the years, I have led international digital initiatives across 70+ countries, managed media and performance budgets up to €6M, coordinated cross-functional teams and delivered measurable business impact through audience-focused and customer-centric strategies. 𝐒𝐨𝐦𝐞 𝐫𝐞𝐜𝐞𝐧𝐭 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: ✅ +20% revenue on high-end products through CRO and UX optimization ✅ +10% conversion uplift via AI-driven Shopping Ads optimization (Dataïads) ✅ +30% revenue uplift during sales periods through OMS deployment ✅ Deployment of CRM and omnichannel strategies across 240 stores, 5 e-commerce websites and 2.5M customers ✅ Doubling watch configurator conversion rate through customer journey optimization Alongside my corporate experience, I am also an ICF-Certified Coach. This coaching mindset shapes the way I lead teams and projects: fostering collaboration, empowering people and creating alignment to drive both performance and engagement. 𝐂𝐨𝐫𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: • Digital Marketing & Growth • CRM & Customer Lifecycle • E-commerce & Omnichannel Performance • Acquisition, CRO & Personalization • Customer Data & Analytics • Loyalty & Customer Engagement • Cross-functional Leadership & Agile Delivery Open to Digital Marketing, CRM, Growth and Omnichannel leadership opportunities in international and customer-centric environments.

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