Caroline Fourier

– Led brand strategy, identity systems and creative direction for early-stage brands, several of which became leading DNVBs: Respire natural cosmetics – Brand identity creation (visual identity, unboxing), supporting its rise as one of the most prominent DNVB success stories in France. Angarde responsible fashion – Rebranding (art direction, packaging, e-commerce website), positioning the brand as more premium and quality-driven. Perpète circular kidswear – Brand creation (brand DNA, visual identity, e-commerce website), building a bold identity with a strong DNA that broke away from the codes of eco-designed kidswear at the time. – Also collaborated with established companies such as Uber, AccorHotels and Columbus Café, bringing consistency and creativity to a variety of branding projects.

– Rebranding Management: Led the creation and rollout of a new brand identity across all touchpoints, which enabled Shine to successfully shift its positioning, attract more mature clients and grow its audience. – Creative Direction: Directed photo and video productions for TV, OOH and digital campaigns, giving Shine a more human image and breaking away from the conventional codes of the banking sector. – Visual Consistency and Efficiency: Ensured brand consistency across all channels by establishing visual guidelines and developing templates to make internal teams more efficient and autonomous. – Team Leadership: Structured and managed a team of brand designers, coordinating resources and workflows to deliver projects on time and within budget, aligned with the company's strategic goals.

– Creative studio behind one of France's leading lifestyle media brands. Worked across a wide range of outputs including brand content, digital design, photoshoots, packaging and print, contributing to the consistency and evolution of the brand's visual language across platforms.

– Discovered the processes and culture of a leading branding agency, from internal collaboration between designers to client presentations, pitches and competitions. This experience gave me a solid foundation in understanding how brand identities are built and brought to life within an agency environment.