Caroline Sivignon
Senior E-Commerce Strategy Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital transformation expert with 15+ years driving e-commerce strategy at Amazon, Mirakl & L'Oréal. Proven track record launching marketplaces, managing €260M+ integrations, and leading C-level initiatives across global markets. I help brands accelerate their digital growth through strategic marketplace development and operational excellence.
Expérience de travail
Global E-Commerce Strategy
L'OréalFreelance
mars 2025 - Présent
1 an 8 mois
Clichy, France
In my advisory role at L'Oréal, I collaborate closely with the Global E-Commerce & Pure Players General Manager to shape the global customer strategy for Amazon. I ensure operational alignment across various countries and divisions, facilitating the successful delivery of strategic initiatives. My responsibilities include preparing ExCom meetings and crafting impactful presentations to support our objectives.
Customer Success Director
Mirakl
mars 2021 - oct. 2023
2 ans 8 mois
Paris, France
- Leadership of customer success initiatives across France, Spain, and Portugal, with a focus on e-commerce strategy consulting and new marketplace launches (mostly B2C retailers in Beauty, Fashion, Home, DIY) - Management of strong client relationships (C-level stakeholder management) to ensure the success of Mirakl's solutions
Amazon
août 2017 - janv. 2021
3 ans 6 mois
Madrid Area, Spain
Sr. Program Manager - Marketplace Experience
mai 2019 - janv. 2021
1 an 9 mois
Madrid Area, Spain
Leadership of initiatives to enhance the discounted selection experience for customers on Amazon: i) Drove program management efforts to improve discoverability across the EU, ii) Collaborated on discounted selection product management (testing, launches, performance tracking), iii) Developed and executed marketing strategies to boost customer engagement and satisfaction.
Sr. Category Manager Marketplace Consumables (Beauty, Baby, Personal Healthcare)
août 2017 - mai 2019
1 an 10 mois
Naucalpan de Juárez, État de Mexico, Mexique
- Leadership of the Marketplace business of FMCG categories (Beauty being the largest), driving sales and overseeing P&L - Successful launch of new categories, including Grocery and Beer/Wine/Spirits, while implementing strategic initiatives to improve marketplace performance and customer engagement
Sanofi
oct. 2013 - mai 2017
3 ans 8 mois
Mexico, District fédéral, Mexique
Business Integration Leader - Consumer Healthcare Latin America
juil. 2016 - mai 2017
11 mois
Mexico, District fédéral, Mexique
- Successful Integration of the Boehringer Ingelheim's Consumer Healthcare business (€260M) in Latin America, focusing on operational alignment and team collaboration. Processes integrated include: Order to Cash, Commercial & Marketing, Purchase to Pay, and People Management. - Management of a multi-country team of project managers and coordination of efforts across a substantial functional workforce in Latin America (sales, marketing, supply chain, purchasing, HR, IT)
E-Commerce / CRM Project Leader - Latin America Strategy
avr. 2015 - juil. 2016
1 an 4 mois
Panama City Beach, Floride, États-Unis
- Development of an innovative e-commerce and CRM portal tailored for the pharmaceutical sector - Close collaboration with a functional team (Commercial, Supply Chain, IT) to define commercial strategies and prepare for a successful project launch, all while managing a significant budget approved by the Sanofi executive committee (10M€)
Chief of Staff of Senior Vice-President Latin America
oct. 2013 - mars 2015
1 an 6 mois
São Paulo, État de São Paulo, Brésil
- Governance & strategic initiatives planning for Latin America - Coordination of the Senior Vice-President's agenda along with budget exercises, ensuring effective alignment with business goals
sanofi-aventis
août 2008 - oct. 2013
5 ans 3 mois
Paris Area, France
Business Analyst - Consumer Healthcare Europe
oct. 2011 - oct. 2013
2 ans 1 mois
Paris Area, France
- Delivery of financial and business support for the Consumer Healthcare division (OTC & dermocosmetics) - Market sales forecasting and profitability analysis for new product launch approvals
Internal Auditor
août 2008 - oct. 2011
3 ans 3 mois
Paris Area, France
Worldwide audit assignments on key operational processes over Group perimeter, management of team up to 4 people
Finance Controller
Altran India
oct. 2006 - mai 2008
1 an 8 mois
New Delhi Area, India
Management of the finance, legal, and administration departments with the support of a team of 3 people
Internal Audit Trainee
L'Oreal S.A.
sept. 2005 - juil. 2006
11 mois
Paris Area, France
Formation
ESCP Business School
MS in Management
2003 - 2006
4 ans
Indian Institute of Management, Lucknow
Master of Business Administration (MBA)
2004 - 2005
2 ans
Fordham University
BS in Business Administration
1999 - 2003
5 ans
Fordham University
Portfolio
