Carrie Heiners

I’m responsible for developing and executing social strategies, creating engaging content, and building a strong brand presence across Instagram, YouTube, and LinkedIn. My role also includes community management, launching UGC-driven campaigns, and reporting on performance to drive continuous growth and engagement.

Managing and optimizing Meta campaigns for clients across various industries with a hands-on approach and a strong focus on performance. Continuous analysis, strategic refinement, and data-driven optimizations ensure that every campaign delivers maximum impact. By closely monitoring results and testing new approaches, campaigns remain agile, efficient, and aligned with business objectives.

Founder of selah vie, a luxurious and conscious sleepwear and lingerie brand that values sustainability, female empowerment and zest for life. Based in the heart of Europe, we are dedicated to producing ethically manufactured pieces that exude sophistication and style.

I developed and implemented market-relevant marketing strategies that enhance brand visibility and drive growth of Newpharma's clients in accordance with the global brand plan with the target to generate leads and drive upsell.

After 10 years of Sales & Marketing experience at international companies, I decided to offer my services to growing brands and help them stand out in the Digital Era. My services include: - Digital Growth Strategy - Social Media Strategy & Optimization - Content Creation - Copywriting

Responsible for the growth of the markets Benelux, France & Germany - Integrated Marketing Leading the strategy and execution of marketing plans according to KPI's, objectives and budgets Contribute to the growth of the brand by 300% through online campaigns, referrals, affiliates, SEO, influencer and brand collaborations, email marketing as well as PR and offline campaigns Handling cross-country marketing budget of 125k euros - SMM, SEA & Performance Marketing KPI's: growth of 3k followers per month, conversion rate of 5%, including A/B testing, ROAS of 300% - Website management KPI's: 250k page views per month, bounce rate < 25%

Driving revenue through strategic partnerships, performance marketing and event management. I developed and implemented a social media strategy that grew our community from 0 to 1,800 followers within 6 months, while optimising online advertising (SMM, SEA) to improve ROI. I also planned and managed in-house events with up to 300 guests and successfully aligned sales and marketing activities to achieve consistent monthly turnover targets.

Planning and coordinating B2B marketing activities and sales promotions with a strong focus on online media. My responsibilities included newsletter management, budget monitoring, market trend analysis and content creation. I also organized large-scale customer events and trade shows and worked closely with the local sales team to support regional business goals.

Supporting the development of marketing strategies, managed website and newsletter content, and coordinated promotional materials with external stakeholders. I also worked closely with the convention sales team to promote on-site events and acquired new B2B clients for corporate events and incentives.