Cassandre Combret
Marketing & Communication Consultant | Scale-up Specialist
Salaire / Taux journalier
Paris, France
Freelance
Langues
À propos
Introduction
Marketing & communication consultant with 5+ years specializing in food industry scale-ups. Led brand transformations at FoodChéri and Frichti, managing teams of 8+ and driving 360° campaigns from social media to PR. Expert in brand strategy, influence marketing, and team leadership for ambitious food brands.
Expérience de travail
Intrapreneur
MorningFreelance
févr. 2025 - Présent
1 an 9 mois
Paris, France
- Design and rollout of an in-house coffee shop at Morning
Head of Brands & Offer
FoodChéri
déc. 2023 - mars 2025
1 an 4 mois
Paris, France
- Brand platform redesign - Awareness campaigns - Sales and marketing plan - Brand partners - Social Media strategy - Influence strategy - 360° communication campaigns - Campaigns paid in notoriety - Press relations - Redesign of our B2B and B&C offers - Art direction / copywriter - CSR communication - Size and recruit a team of brand professionals : management of 6 people + 2 freelances - Member of the Extended Board
Frichti
juil. 2022 - déc. 2023
1 an 6 mois
Communication Manager
janv. 2023 - déc. 2023
1 an
- responsible for brand partners - responsible for the Social Media strategy - responsible for the Influence strategy - imagination and implementation of 360° communication campaigns - in charge of the campaigns paid in notoriety - press relations management - management of a permanent contract
Brand Project and Social Media Manager
juil. 2022 - janv. 2023
7 mois
Paris, France
- responsible for the Social Media strategy - imagination and implementation of 360° communication campaigns - management of a permanent contract
My Little Paris
janv. 2020 - juil. 2022
2 ans 7 mois
Brand Content Manager @gambettesbox
sept. 2021 - juil. 2022
11 mois
- development and deployment of the Social Media communication plan (Instagram, Tik Tok, Pinterest, Facebook) - development and follow-up of the PR and Influence strategy - development of the branding newsletters strategy (creation and follow-up of the planning) - creation and deployment of social media branding operations - briefing and follow-up of the creative teams' projects
Retention Project Coordinator @mylittebox
févr. 2021 - août 2021
7 mois
Paris, France
- strategic definition of retention levers and monitoring of KPIs - creation and follow-up of retention and CRM communication campaigns - briefing and follow-up of creative teams for CRM communication projects and campaigns
Communication & Marketing Project Coordinator @gina
juil. 2020 - mars 2021
9 mois
Paris, France
BRAND / SOCIAL MEDIA - definition & development of Gina's Social Media brand image - development & deployment of Social Media strategy on Instagram, Facebook and Pinterest (Instagram: 24K followers / 8% engagement rate) - branded content writing - supervision of content creation with creative team - community development MARKETING - participation in the creation of an online school (7K subscribers) - creation and implementation of acquisition and branding operations - participation in the creation and implementation of loyalty operations. CRM & WEBSITE - setting up and editing newsletters (40K optin) - participation in writing blog articles (50K views / month) PARTNERSHIPS - project management of brand collaborations (Typology, Payot) - project management for the organization of two events (2 pop-ups with 1 month of events). INFLUENCE - management of our influencer crew
Right hand Brand Manager @gina
janv. 2020 - juil. 2020
7 mois
Région de Paris, France
- digital and retail strategy: actively participate in the development and implementation of acquisition or branding operations; - social media planner and CRM: contribute to the creation of social media content, interact with the highly engaged community; - partnership: participate in the management of partnerships with influencers and sister brands; - customer relations: handle requests from our subscribers and make customer relations a growth lever.
Category Manager Assistant
Mondelēz International
juil. 2019 - déc. 2019
6 mois
Région de Paris, France
Horizon Confectionery Group: - performance analysis on assortment, promotion, merchandising and seasonal levers - follow-up and recommendation of ranges, development of sales pitches - management of in-store activation plans - management of relations with creative agencies
Formation
Grenoble Ecole de Management
DESMA - Programme Grande École
2018 - 2021
4 ans
Università degli Studi di Parma
2017 - 2018
2 ans