Catherine Cimenta

CSB creative studio est une agence marketing intégrale constituée d'une équipe de spécialistes proposant ses services principalement aux TPE et PME, et les accompagne dans leur évolution. Notre équipe se spécialise dans les vins et spiritueux, avec une sensibilité pour le luxe ainsi que la gastronomie, la cosmétique, et le bien-être. ✨ Nous changeons le regard sur votre marque 👩🏻‍💻 Stratégie Marketing 360° | Audit ✒️ Branding | identité visuelle 👩🏻‍💻 Création site web | e-commerce 📷 Création de contenu digital | photos | vidéos | infographie 📲 Gestion des réseaux sociaux | Community Management

LOBSTA, c’est une expérience street food haut de gamme, un voyage gustatif et visuel, où on y trouve des Lobster Rolls mais pas que ! Marketing: • Elaboration de la stratégie 360° • Pilotage du Plan Marketing Opérationnel de l’enseigne • Veille technologique, stratégique et concurrentielle pour faire évoluer les outils marketing opérationnel et mise à disposition au sein du réseau en succursale et en franchise • Définition de l’identité de marque, et positionnement • Analyse et communication des performances • Mise en place du CRM, suivi de la base de données en B to B et B to C • Développement des relations avec les partenaires et key accounts • Mise en place d’opérations marketing communes • Définition et mise en place des plans marketing locaux en fonction des enjeux spécifiques des implantations de la marque • Sourcing et gestion du portefeuille de prestataires (agences web, consultants CRM, etc.) • Elaboration et exécution des évènements offlines et online (webinar, lancements de produits, etc.) Communication interne et externe : • Gestion du maintien de la ligne éditoriale de la marque • Accompagnement de la direction lors de la création de nouvelles offres, participation au lancement de celles-ci • Développement de l’appartenance de la communauté à la marque (site web, blog, campagnes emailing, community management, communiqué de presse, relations médias, etc.) • Supervision de la création de supports de communication et de contenus en motion design : vidéo, photos, interviews, webinars, tutoriels, etc. • Elaboration avec la Direction RH la stratégie de communication interne et externe RH (marque employeur) et le plan d’actions Relation Presse : • Développement de la stratégie et le plan d’action, définit le cahier des charges afin de trouver le bon prestataire

Key players in the wine sector in the Bordeaux region, Lucien Lurton and his ten children created "Lucien Lurton & Fils" in 1993. The holding company brings together the company La Winery Logistique and the wine trade, which became "La Passion des Terroirs" in 1999, in order to highlight a strong link to the terroir and the passion of an entire family for vines and wine throughout its history, and thus become a fully-fledged wine merchant. La Passion des Terroirs is present in all the appellations of the Bordeaux region. MARKETING: - Development of the strategy and annual marketing plan, - Budget development and follow-up, - Implementation of marketing actions according to budget and objectives: - Operational marketing: visibility operations, creation of communication tools, packaging, creation of labels COMMUNICATION - Improvement of internal and external communication, - Creation and deployment of a communication strategy (social networks and website), - Writing of the editorial planning and animation of social networks, - Production of editorial content: writing articles and newsletters, PRESS RELATIONS: - Writing and sending of press releases and press kits, - Organization of events and press meetings, - Reporting and press review PLACE OF BORDEAUX: - Relationship with the Classified Growths 1855 - Elaboration of sales statistics for the primeurs products and deliverables

"It" is an integral creative agency, specialized in wine and gourmet sector: - Identify new business opportunities, - 360° marketing audit for companies, - Client portfolio management, - Direct relationship with brands, - Development of the agency's marketing and communication, - Participation in fairs and events throughout the year.

Revista MagZ, the only bilingual and quarterly miscellaneous magazine distributed in the rooms of 10 luxury hotels in Santiago de Chile: Hotel Intercontinental, Double Tree Hotel by Hilton, Hotel Radisson Blu La Dehesa, Holiday Inn and Holiday Inn Express hotels, Hotel Plaza San Francisco, Crowne Plaza Hotel, Ladera Boutique Hotel, Lastarria Boutique Hotel, Matildas Hotel Boutique. - In Charge of Media and Advertising of print and digital versions, - Identify new business opportunities, - Management of a portfolio of clients, - Direct relationship with brands.

Baapo is the first chilean brand of personalized powerbank. 

 - Concept and brand creation; 
 - Products importation and products customization;  - Development and implementation of a commercial strategy; 
 - Development of marketing campaigns (Facebook & Instagram); 
 - Community Manager / Maintain relationship with customers (BtoC).

An integrated creative agency that crafts original concepts for the Wine & Spirits industry, from storytelling to implementation. - Analysis of the profitability of the company; - Development and implementation of a commercial strategy; - Implementation of the objectives and means to develop the sales and the profitability; - Participation to Wine Fairs (ProWein); - Managing DAf ambassadors in USA.

Loma Larga Winery, Leader in coastal cool climate chilean wines. - Commercial development in Europe and the USA markets; - Follow-up of customer files: samples, production, logistics, marketing; registration for certain tasting contests; - Participation in events and exhibitions in Santiago; - Organization and realization of the wine tours and professional tastings.

Infovab, software developer and software publisher : - Analysis of the profitability of the company; - Development and implementation of a marketing, commerce and communication strategy; - Implementation of the objectives and means to develop the reputation of the company; - Development of the presence on the web (social networks); - Organization of the Interclima+Elec fair; - Prospection