Cécile Abescat

Responsible for managing all company’s marketing initiatives. Nexway’s complete eCommerce solution provides services, such as global payment acceptance, flexible subscription modelling, automated tax management, and merchant of record services. Marketing Team Management: - One to one & annual review - Sprint planning & tasks prioritization - Budget management Brand Development & Content Strategy: - Global marketing & communications planning - Content marketing - Relationships with press agency: IR & PR distribution - Tradeshows & conferences organization. Sales Enablement & Smarketing: - Lead generation automation (B2B) - Sales collaterals creation - Nurturing strategies Product Marketing & Market Analysis: - Competitive landscape benchmark & analysis - Value proposition, positioning and messaging - Product realeases & documentation

• Responsible for managing the company's marketing initiatives. • Manage all marketing for the company and activities within the marketing department. • Develop a marketing strategy for the company in line with company objectives. • Coordinate marketing campaigns with sales activities. • Oversee the company's marketing budget. Product Marketing Key Responsibilities: • Pain points, Value proposition, Positioning & Messaging. • iMarket Ideation, Benchmark, Competitive analysis. • Deliver differentiated value stories and product competitive intelligence to accelerate sales success. • Anticipate the needs and address the different sales channels, partners, and geographies. • Development of the notoriety of existing products (external and internal events, product data sheets, sales pitch, video...) • Define the marketing publication calendar and communication strategy for the products (press release, creation of media, communication or promotion campaigns). • Promote products and generate new leads. • Communicate regularly on product developments internally and with customers (press releases, newsletters) • Management of corporate website content • Recommend promotional and commercial actions in conjunction with the sales department • Recommend new features in conjunction with the product team • Sales team enablement • Development of pre-sales tools and collaterals for customers (PPT, PDF, Brochures, Landing Page...)

Team Leader Key Responsibilities: • Coordination between different departments and teams • Create an inspiring team environment with an open communication culture • Set clear team goals • Manage the budget dedicated to marketing • Delegate tasks and set deadlines • Oversee day-to-day operation • Monitor team performance and report on metrics • Motivate team members • Discover training needs and provide coaching • Listen to team members’ feedback and resolve any issues or conflicts Product Marketing Key Responsibilities: • Develop go-to-market strategies for products: Pain points, Value proposition, Positioning & Messaging. • Competitive intelligence and identification of opportunities: Market Ideation, Benchmark, Competitive analysis. • Deliver differentiated value stories and product competitive intelligence to accelerate sales success. • Leverage segmentation to efficiently target high-value markets with compelling solution stories. • Anticipate the needs and address the different sales channels, partners, and geographies. • Development of the notoriety of existing products (external and internal events, product data sheets, sales pitch, video...) • Define the marketing publication calendar and communication strategy for the products (press release, creation of media, communication or promotion campaigns). • Promote products and generate new leads. • Communicate regularly on product developments internally and with customers (press releases, newsletters) • Web project management related to Product Marketing: (Specs, User Stories, functionalities definition, Wireframes, UX/UI sensitivity, Wording and SEM recommendation). • Management of corporate website content • Recommend promotional and commercial actions in conjunction with the sales department • Recommend new features in conjunction with the product team • Training and advising the sales team. • Development of pre-sales tools and collaterals for customers (PPT, PDF, Brochures, Landing Page...)

My responsibilities include: • Define key buyers and influencers and develop compelling messaging appropriate for each • Excellent story teller with the ability to translate sophisticated and complex technical features into clear, compelling stories of end customer value by audience type • Develop go-to-market product and launch strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness • Create content including product datasheets, presentations, white papers, demos, blogs, webcasts, Web content and needle-moving sales/partner enablement tools. • Develop and deliver persuasive presentations including executive briefings, analyst briefings, press briefings, industry events, webcasts, and trade shows. Presentation OEM / PUBLISHER / PRELOAD / RETAILER / TELCO / NICHE (Kids, Gamer, etc…) • Anticipate and address needs of various sales and partner channels and geographies. • Trade SHOW organization : presentation, video, materials (brochure, datasheet, leaflet…) • Product : Developer portal, Niche featured appstore, Preload project, Subscription, Incentive, Advertizing... • Documentation updates, in relation with new release of products, new territories, new strategies • Coordination between several department and team to release new mobile services : product marketing, mobile product marketing, corporate marketing, digital agency. • Newsletters (publisher/ clients/ prospects) • Animate weekly Mobile marketing meeting / updates on owned mobile projects • Wireframe, design, UX/UI, features, content (wording, assets), SEO recommendation • Presales support on FSD, LOI, Agreement, project/ product roadmap follow-up and so on… • Partner Marketing ops schedule and support • Mobile sales reportings / KPI’s

Business/Sales Marketing - Creation of special marketing operations (trade, inbound, outbound) for Appstore partners - Monitoring and analysis of KPI's accounts and Recommendations - Support and Coordination in preparation for meeting customers / prospects and events - Creation of analytical reporting Corporate Marketing - Creation of marketing materials & Sales kit (PPT, Brochure, datasheet, demo video etc…) - Corporate website (various marketing updates) - Press Release / Social media - Infography / Imagery