Cécile Cordier

Co-creation of a digital app in the social media and influence space. Treez is a social engagement platform that connects creators, users, and brands/businesses: users rate content (Pass/Match), earn Treez, the platform's virtual currency, and redeem them for rewards and local deals, while creators and businesses gain visibility, engagement, and qualified traffic. Founding team member, involved across the full scope of product and growth: - Building the app from day one: defining the product concept, business model, and strategy - Working closely with the product development team on new features, building an internal back-office, bug fixes, and UI/UX optimization (gitlab) - Definition of the brand strategy and overall communications (positioning, tone, voice) - Management of the marketing and event budgets, PR, newsletters and email marketing (Brevo), in-app push notifications, organic and paid social media strategy and management - Tracking analytics and data (KPIs, acquisition, performance) via Airbridge and Firebase - Management of the website (Webflow): CMS, campaign tracking, redirects, blog content, and SEO - Designing and leading on-the-ground activations (Treez HUNT) to engage the community Results: Since launch in October 2025 : 4,300+ users and 665+ registered creators, over 67,000 swipes completed, and a 52.5% match rate.

Development of a luxury fashion rental concept from start to finish: from market research to operational launch. - Completion of the market research and building of the business plan - Definition of the brand and digital communications strategy - Creation and management of a proprietary website hosted on Framer with a dedicated development team (tools used: Confluence, GitLab, Onfido) & integration of a custom AI support assistant and an identity/address verification system - Management of an influencer strategy (6 micro & macro influencers) as part of a broader communications plan: building of a waitlist system on Airtable with an in-depth questionnaire to shape the luxury piece selection around future customers' tastes - Implementation of a 360° marketing plan spanning email funnels (Mailchimp), social media, blog (HubSpot), and paid sponsorship - Structuring of the subscription model and management of logistics/operations with warehouse partner Lizee - Management and coordination of the team and freelancers involved in the project Results: Over 700 people signed up to the waitlist, ready to subscribe, following a campaign that reached 460K+ on Instagram and TikTok in just a few months.

Brought in by Tiny & Pretty, a children's ready-to-wear brand, to lead the go-to-market strategy for a capsule collection co-created with a fashion/parenting content creator (347K+ Instagram followers). Leading the brand-side strategy and execution end-to-end: - Negotiation and structuring of the creator's partnership package as co-designer of the collection - Direction of the full marketing and communications plan around the launch - Overseeing the content on the creator's Instagram (Reels and Stories) alongside the brand's own organic social content - Implementation of paid social content and newsletter campaigns tied to the launch - Building a network of secondary creators for gifting/seeding initiatives - Handling the local media coverage through direct outreach - Coordination of the e-commerce site update to publish the new collection Results: 2,000+ new followers on the brand's Instagram, 1M+ combined campaign reach, and 350+ orders within the first week.

Perfomance of different types of jobs during 10 months in New South Wales (Sydney) in english : adapt and instert in a new culture - Customer relationship manager and waitress at the Grounds of Alexandria : busiest coffee of Sydney (10k customers per week-end), high pressure and demand - Employee Studio Imagine that Photography : reach daily target of selling 25 photoshots of children, target of 250$ of sales of complementary products per day : negotiations and sales skills - Waitress and cooker : italian restaurant and buffet - Delivery for Ubereats by bike : reaching personnal targets and self-motivation

Product Marketing - Elaboration of monthly Analysis and statistics - Creation and deployment of sales and marketing tools - Management of digital contents and shooting for the website - Realization of the monthly Jewelry Newsletter and product marketing presentation Product Development - Coordination with each service and follow-up of 3 new collections with suppliers : Prototype / Pre-series / Launch - Collections Follow-ups: Resourcing, Developing new materials and colors - Analysis and tests of new prototypes

Marketing Function - Management of the site redesigning project - Administration of the Data Base - 500 contacts - Organisation of external events and communication of the Académie du Luxe (drafting of the Newsletter, animation on social Medias, management of the blog…) - Relationship management and enhancement with service providers Training Function - Research and creation of training modules for professionals and individuals interested in the luxury sector (customized and institutional training) - Management of the logistical Organization for trainings

Within SKEMA's Msc in Digital Marketing. - Elaboration of a digital strategy on social media and advices for e-commerce management (creation of a 3 months detailed communication plan) - Redesigning of the visual identity (website, logo, social medias) - Creation of contents (pictures, videos, boomerangs...) for social medias - Budgeting of different medias to help conveying about the brand - Analyzing, KPI's follow-up and recommendations