Cecile Gerdaoui

The house of innovation for specialized medicine (MIMS) promotes medical innovation with a special focus on the medical office of the future. It facilitates partnerships between worldwide healthcare actors such as physicians, engineers, manufacturers, researchers, insurers or entrepreneurs with the goal to find answers to the challenges facing the healthcare sector : treat more, treat better, while preserving the work life balance of physicians. As a senior business consultant, I support the development of the MIMS network with a specific focus on facilitating the business development of companies and start-ups on French and international healthcare markets.

With rhein'up, I help innovators find their markets and grow their business, providing strategic consulting and operational management support, with a special focus on French-German and international relations. My customer references range from start-ups to SMEs and large corporations in various sectors such as e-healthcare, healthtech, IoT, smart home, IT, Industry Services : 🔹 Market potential analysis for innovative solutions 🔹 Design and marketing of the product/service offering 🔹 Design and implementation of go-to-market strategies 🔹 New business development 🔹 International business development with strong expertise of French-German business relations 🔹 Management of complex cross-functional projects on national and international level

As a young innovative e-health company, more then 10 years ahead of it's market, icanopee has been a pioneer in the introduction of the electronic patient file in France. As a member of the Executive Committee, I was responsible for the strategic realignment of the product portfolio (IT solutions) to secure market leadership in the nationwide introduction of the eHR in France. 🔹 Conceived and implemented a new business model, from an API catalog to integrated service packages. Increase in new customer acquisition by 30% per year. 🔹 Introduced and managed a customer success management program: support for 60 customers, providers of medical software solutions, in the certification of their products by the National Agency for Digital Health (ANS). Customer satisfaction: 88%. 🔹 Analyzed opportunities to create added value services for healthcare professionnals. Supported strategic partnerships aiming at facilitating the use of eHR data to reduce iatrogenic risks. 🔹 Strengthened icanopee's position as an opinion leader through targeted communication and contributions to the Ministry of Health's task forces working on the implementation of the national digital health roadmap (definition of technical requirements and certification process for e-health solutions).

Responsible for market communication. 🔹 Supported the key account managers in exploiting customer potential. 🔹 Conducted strategic analyses to strengthen Hanover as a technology location. 🔹 Special focus on an innovative project for the introduction of a multifunctional chip card in Hungary (then emerging market): conducted trend research and designed a market entry strategy.

Skills: Conseil en stratégie · Diversité culturelle · Analyse de marché