CECILE HENAULT

In charge of additional revenues and business activities of 11 resorts located in 4 different countries (France, Italy, Greece, Portugal) for approx. budget of 25M€ Performances 2018 - increased turnover by 11% vs LY 2019 : increased turnover by 10% vs LY and net margin by 15% Our à-la-carte services include shop, spa, F&B, discovery, sport and stays Overall missions : - Analyzing, driving sales performances through PnL, in charge of budget proposals and setting up goals and KPIs for on-site managers -Training, coaching and developing our sales workforce -Finding new business opportunities and negotiating partnership with new businesses. -Animating and promoting our products and services through digital and commercial strategies -defining and setting up operational processes - helping buyer teams with contract terms -helping HR team with recruitment, training program and career development strategies

_ In charge of all in-resort local incomes - 3M€ Budget , supervising all point of sales and profit centres such as Spa, Restaurants, Bars, Shops, room division, leisure services _ Monitoring budgets and establishing forecast, providing weekly/monthly reports and operation reviews to HQ. _ Developing business strategies in order to increase turnover for every department _ Coaching and training profit centre managers to business strategies and retail management _ In charge of local PR strategies : interacting with local businesses and community, tourism bureau in order to boost brand image on designated area. Creating partnerships and sponsorships with local community. _ Supervising all logistic supports to ensure sufficient stock and good operation processes _ Ensuring merchandising process are respected

▪Rebuilt and managed our $2M Beverly Hills location bringing the store from US rank #5 to #2 - (unique location competing with Asian Market for double digit increase) Increased turnover by 12% year 1 and by 27% year 2 (exceeded goal by half million dollar) ▪Buyer for West Coast market representing 6000 units per collection (with sell-out before sale > 70%) ▪Built and developed brand awareness in California (including networking with Beverly Hills Chamber of Commerce and luxury hotels, developing B to B partnerships with major entertainment companies ▪ Developed customer portofolio to nearby states such as Colorado, Texas, Arizona, Nevada, Hawaii and foreign courntries (Saudi Arabia, Brazil, South Korea and Japan). ▪Developed and executed merchandise planning strategies and analized space productivity and implemented changes in space allocation to maximize sales and productivity. ▪ Hired, trained, and developped an effective sales staff/ providing regular feedback and taking disciplinary action as needed. ▪Oversaw store operations, including weekly and monthly reports, sell through analysis, inventories, stock management, events and workshops planning.

▪Oversaw store operations including stock management of 14,000 units per season : buy, inventory (improving results from 1.1% prior my arrival to 0.2%.), maintaining stock levels and merchandising company standards, weekly and monthly reports, events and workshops planning. ▪Assisted with team recruitment, hiring, training, and developing an effective sales staff, providing regular feedback and taking disciplinary action as needed. ▪Built and maintained brand awareness in New York (including networking with Madison BID avenue association and luxury hotels, developing co-branding projects, co-supervising press events). ▪Dealt directly with PR agency and organized press pulls for famous editorials such as Vogue, Harper’s Bazaar, WSJ. ▪Helped Head Office with specific projects such as Wholesales buy, press events, trainings for annual managers meeting.