Cecile Nebbot

Pure-ID Agency Branding agency, spin-off of re:future lab—strategic foresight institute I co-founded in Berlin in 2020. Early stage. Stay tuned!

High-impact research in niche markets · Washington, DC Provided research consultations for leading companies focused on optimizing brand positioning, reputation, and services. Evaluated AI use cases for chatbots, digital ethics, and user acceptance of AI tools to enhance stakeholder engagement.

• Key Achievements Achieved a 65% increase in social media engagement and expanded an online community by 3,500 followers through targeted campaigns and hybrid events. Positioned BMW as a leader in sustainable mobility, enhancing brand loyalty among users while fostering future growth through innovative solutions. Established Reform Kitchen as a market leader in sustainable cooking, engaging eco-conscious consumers and creating scalable partnerships with food brands, local farms, and health organizations. • Expertise Thought Leadership: Spearheaded media and PR initiatives to position the Institute as a thought leader, forging partnerships with think tanks, sponsors, and startups. Cultural Transformation: Produced symposiums featuring top-tier experts on topics such as culture shifts, AI ethics, and queer ecology, while facilitating speaking engagements and brand advocacy. Talent Development: Led recruitment, onboarding, and skills development for creatives, interns, and junior staff, while steering the Advisory Board activity.

• Key Achievements Spearheaded Diversity, Equity, and Inclusion initiatives, resulting in a 6,000-employee engagement through the development of an LGBTQIA+ charter and philanthropic events with 100 NGOs. Optimized newsletter strategies, achieving a 15% increase in open rates. Produced strategic conferences, enhancing brand reach by 10%. • Expertise Editorial Strategy: Selection and rollout of performance indicators (KPIs), optimization of themes and content sourcing (internal and client newsletters). System Design: Collaborating with the IT Department to update creative briefs and refine wireframes, overseeing the overhaul of the internal CMS, and implementing robust cybersecurity measures. Event Production: Oversight of budgets up to €1M, crafting calls for proposals, curation of programs (themes, agenda, speakers), logistics, database management, audience segmentation, and promotion.

Consulting, Strategy, Transformation · Workforce: 1400 · EMEA, United States Expertise: Strategic Communications · Internal Communications · Branding, Trend Analysis · Content Creation & Curation · PR, Advocacy, Influence

Consulting, Strategy, Transformation Workforce: 1,400 (EMEA, United States) Expertise: Cross-functional team leadership, internal communications, digital tools, DEI, and project coordination; effectively driving strategic initiatives and transformations through tailored communication strategies that enhance stakeholder engagement and align with corporate objectives.

Consulting, Information Systems, Performance & Project Management. Expertise: Intranet management, corporate identity and governance, and corporate social responsibility (CSR); focusing on enhancing internal communication, fostering brand integrity, and driving impactful social initiatives.

Consultancy, Information System & Digital Transformation. Expertise: Research, content management systems (CMS), and project management office (PMO); leveraging analytical insights to optimize content strategies and streamline project execution for enhanced organizational efficiency.

Mercer, a Marsh McLennan company Workforce: 25,000 (Scope: Europe) Expertise: Human resources information systems (HRIS), HR policies and processes, communications planning, employee engagement initiatives, and talent management; supporting HR through administrative management, enhancing employee engagement, and ensuring compliance with policies and procedures.