Cécile Poupeau

Context: Promoted to a regional leadership role to support Mattel’s EMEA transformation initiatives and new DTC business model in a fast-changing global environment. Key responsibilities: • Represented EMEA SC in global & regional transformation programs • Led the launch of DTC model (BRD, logistics coordination with 3PL, customer journey design) • Redesigned EMEA Customer Service: front/back office split, back-office centralization in Malaysia, training plan • Acted as SC lead for Amazon EMEA Key results: • Successful DTC implementation. • +30% SC productivity, improved client satisfaction and team engagement • New CS model deployed across most EMEA countries by mid 2024 • Maintained strong E2E coordination with global SC

Context: Appointed to a newly created position to address rapid e-commerce growth and deteriorated SC performance on Amazon EMEA. Key responsibilities: • Deployed E2E SC model integrating planning, logistics and customer service • Built an autonomous Amazon BU from scratch • Redesigned processes to manage volume volatility and improve service • Acted as SC interface with Amazon (AVN, annual joint business plans) Key results: • Restored service performance and Amazon recognition • Improved operational agility of the SC • Identified as the single SC point of contact for Amazon EMEA

Context: Led the transformation of Mattel's EMEA transportation model through 4PL and TMS deployment in a complex multi-country environment. Key responsibilities: • Led a 36-month transportation transformation in 17 EMEA countries • Set up a control tower in Istanbul and rolled out TMS region-wide • Drove change management with subsidiaries and carriers • Coordinated transport procurement and supervised FBA operations Key results: • 100% of EMEA markets transitioned to new model within 36 months • 15% yearly savings on transportation costs • +30 pts delivery reliability: 96% OTD in France & UK

Context: Oversaw the stabilization of operation after transfer of Southern Europe logistics to a new 3PL contract and after the closure of the Italian DC. Key responsibilities: • Implemented management tools (capacity planning, daily routines) • Supported 3PL in process improvement (QCD standards) • Managed transport tenders together with Global Procurement team • Monitored logistics performance and ensured audit/SOX compliance Key results: • Reduced FG costs by 25% • Optimized Southern Europe flow schemes

Context: Managed a 26,000 sqm logistics warehouse integrated into Decathlon's growing international network. Key responsibilities: • Full P&L responsibility and management of safety/quality systems • Lead trainer for international DC managers (Spain, Russia, China...) • Supported the launch of new international logistics platforms Key results: • Continuous improvement of safety and operational standards • Successfully transferred Decathlon’s logistics know-how abroad

Context: Managed logistics operations for 40 retail stores, including daily performance and team development. Key responsibilities: • Led a 50-person team (permanent & seasonal staff) • Oversaw daily KPIs and operational excellence • Active member of the social dialogue committee (CSE) Key results: • Improved team retention and performance indicators • Maintained positive labor relations during seasonal peaks