Cecilia Brahme

Running end-to-end research across sportsbook & gaming products (explorative and evaluative). Collaboration on key initiatives across Live betting, Euro Cup features, Segment-based personalisation. Evolved the research repository and introduced a research discovery rhythm across teams.

As CX Researcher at Råsaft, a premium juice brand, I led customer segmentation and attitude research on the Swedish juice market - delivering insights that shaped the brand’s re-launch across web, in-store experience and packaging design

Led end-to-end mixed-methods research to improve shopping conversion on web - from framing the business problem through qualitative and quantitative studies to clear, actionable recommendations

I led the end-to-end design of the Yoga&Me booking app (now Momo Yoga). From UX research to concept and final visual design, I shaped an experience that helped studios and teachers manage bookings seamlessly

I led Product Marketing at AB Tasty, a leading experimentation & A/B testing platform. I owned go-to-market strategy for new features, driving positioning, messaging, and competitive differentiation. I partnered with Product and Sales on launch planning, enablement, and customer research to ensure market fit and adoption Collaborated closely with UX Designers, PMs and UX Writers and got introduced to User Research

Led workshops and facilitated partnerships between Sweden’s largest corporations and leading US tech companies - generating new business opportunities and strategic collaborations

Handling the majority of services offered by the bank SEB: deposits, loans, savings, customising the service from each consumer’s needs

Worked part time as a consultant besides my studies. Main projects included improving business efficiency and market analysis for large cooperations in the south of Sweden