
Cecilia Ogunleye
Data Analyst | Performance and Commercial Analytics | SQL, Excel, Power BI | Data Visualisation & Insight
Salary / Daily rate
London, UK
Freelance, open to permanent contract
Skills
About me
Intro
Data Analyst with 6+ years' experience transforming complex datasets into actionable insight across commercial, HR and operational functions. Highly skilled in SQL, Power BI and advanced Excel, with a strong track record of owning end-to-end analytics workflows, improving data quality and delivering self-service reporting for senior stakeholders. Experienced in KPI dashboard development, performance analysis and partnering with Finance, Commercial and HR teams to drive data-informed decisions.
Work experience
HR Data Analyst (Contract)
DS Smith (International Paper)
Nov 2024 - Mar 2026
1 year 5 months
London, UK
– Managed and validated large-scale HR datasets for 3,000+ employees during a major business acquisition, ensuring data accuracy and regulatory compliance to support reliable integration reporting. – Partnered with HR, Finance and HRBPs to align workforce and financial datasets, improving consistency between HR and Finance systems. – Supported job profiling and data-mapping activities to ensure accurate alignment of employees to job families, divisions and reporting lines. – Validated HR dashboards and underlying datasets, resolving discrepancies and reducing reporting turnaround time by 30%. – Analysed workforce cost data and reconciled headcount and financial data within HFM to support budgeting, forecasting and financial planning processes. – Designed and implemented a monthly HR Finance reconciliation process, improving financial reporting accuracy and reducing data discrepancies. – Automated recurring manual reporting processes to improve efficiency & data accuracy. – Led training on position management and data governance across five territories, improving system adoption and data accuracy.
Commercial Insight Analyst
Reward Insight
Aug 2023 - Mar 2024
8 months
London, UK
– Analysed market trends, competitor activity and customer behaviour using SQL to support high value retailer partnerships, contributing to a six-figure revenue increase. – Analysed transaction and purchase data to identify engagement trends and campaign response patterns, informing targeting strategies for retailer campaigns. – Produced sales forecasts and performance projections to support retailer negotiations and commercial planning. – Developed and maintained Power BI dashboards providing visibility of campaign performance, revenue trends and partner activity. – Delivered ad hoc analysis identifying key drivers of customer behaviour and measuring the impact of retailer campaigns on engagement and revenue performance. – Worked closely with Sales, Retail teams and senior stakeholders to translate complex data into clear, actionable insights.
Data Analyst
Warner Music Group
Apr 2021 - Apr 2023
2 years 1 month
London, UK
– Built and maintained Power BI and Excel dashboards analysing workforce demographics, attrition and organisational movement. – Designed and optimised star schema data models in Power BI, enabling scalable dashboards and consistent reporting across business teams. – Implemented a Workday data governance framework, improving data quality by 26%. – Conducted employee survey analysis, delivering insights that improved workplace satisfaction by 12%. – Delivered and presented quarterly People Dashboards to senior leadership providing insights that inform strategic workforce decisions. – Analysed hiring and termination trends to inform retention and recruitment strategies and advise on workforce planning. – Delivered a workforce skills analysis that enabled targeted internal training, saving £100k+ in recruitment costs. – Acted as a key liaison between data owners across multiple territories, adapting communication for varying levels of data literacy.
Information Analyst
Great Ormond Street Hospital (GOSH)
Jun 2019 - Mar 2021
1 year 10 months
London, UK
– Produced daily, weekly and quarterly service performance reports for internal stakeholders and NHS England. – Built performance dashboards and KPI reports for multiple directorates providing visibility of performance and trends. – Ran SQL Server queries to analyse operational and historical performance data. – Supported data quality initiatives and FOI requests, ensuring compliance with national guidelines.
Data Entry Assistant
Reed (Conservative Party)
Feb 2019 - Apr 2019
3 months
London, UK
Pre-Registration Pharmacist
Day Lewis Pharmacy
Aug 2017 - Aug 2018
1 year 1 month
London, UK
Licenses & certifications
BCS Level 4 Diploma in Data Analysis Concepts
Issued: Jan 2020