Cédric Delanchy

- Design, creation, and redesign of innovative digital products/services. - Enhancing and optimizing data utilization for product decision-making. - Coordination of multidisciplinary teams. - Define & set up comprehensive analytic solutions. - Drive product growth and user adoption through analysis. - Support end-to-end data solutions from ingestion to visualization/activation. - Advise on analytical tactics and technologies to boost productivity & market competitiveness. - Build dashboards for stakeholders and BUs to support data-driven decisions. - Optimize ROI & delivery thanks to project management best practices. - Digitization and automation of business processes

Lead teacher for the Data Analyst bootcamp covering Tracking & GTM, DBT and Reverse ETL.

Mixing media and technology, The Tricks Network's ambition was focused on three main missions: - Create interconnected digital platforms, tailored for the extreme sports community, riders, and professionals, - Facilitate the digitalization of industry players, - Support the development of sports and the riders monetization.

• Ownership of the online POS and web experience to drive online sales and in-store traffic through scalable solutions and CRO • Roadmap Management and prioritisation of backlog to maximise delivery value and improve online user experience and conversion • Oversee content accuracy including strategic campaigns, product details or specific action plan working collaboratively with the wider business and partners to improve overall KPIs • Share strategic thinking with upper management to influence changes within the organisation to improve deliverability, productivity and drive more ROI

Eightball Media is a Digital Solutions Company which provide a wide range of Marketing and Website Solutions, Creative Design, Website Development, SEO, SEA, Social Media, Hosting…for company of all sizes. • Identify, Formalize and Conceive website optimizations/evolutions for existing client in a UX or ROI perspective; and • SEO Audit and recommendations

- Tender & Proposal preparation with solutions, quotations, support and meeting presentations for large private or public organisations ensuring compliance with budget, needs and timing - Website or Mobile Conception including Storyboarding, Strategy, Briefs, or Functional specifications to jump start the work of internal stakeholders - Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines. Clients: Air France, Auchan, SFL

Tender Management : • Tender & Proposal preparation with solutions, quotations, support and meeting presentations for large Private or Public organisations ensuring compliance with budget, needs and timing. Project Management : • Utilized HTML coding strategies to design dynamic email messages and tracking software to follow customer conversation rates, increasing email campaign efficiency; • Conceptualized and wrote project briefs to jump start the work of internal stakeholders and managed the complete redesign and launch of website; • Established production schedules and communicated project status to stakeholders; • Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines; • Calculated, prepared, and issued bills, invoices and account statements according to established procedures; • Website / Mobile Conception (Concept, Storyboarding, Strategy, Briefs); • Performance monitoring via Web Analytics Tools & Conversion Optimization; and • Created official companies pages on Facebook. Web Marketing : • Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through. • Developed onsite body content, meta descriptions and page titles in support of SEO strategies. • Managed Marketing Campaigns using the different Web Marketing tools : Affiliation, SEA, Display, Social Media Support • Planned and negotiated media buys, including TV, print and digital. Clients : http://www.boutiquedurangement.com http://www.cemonjardin.com http://www.lily-liste.com https://www.credit-immobilier-de-france.fr http://www.compactor.fr http://www.rangementpro.fr http://www.maison-et-confort.fr http://www.lutinrouge.fr http://ingramleclub.fr http://www.mamethoderangement.com http://leclub.leparisien.fr http://www.royalcanin.com

Artegos was the E-Commerce branch of the Publicis ETO Group in the North of France. Attached to the Trafic & Aquisition service, I was in charge of the deployement of Digital strategies based on the several Acquisition Channels to acquire new leads and making the promotion of new products or brands : Affiliation, E-Mail Campaigns, Meta Search. http://www.compactor.fr http://adhesion.france-loisirs.com/

First Online Retailer on the french market with 1.6 billions € of sales per year. • In charge of the display campaigns from the brief to the set up and the testing; • Performance Analysis ROI-centric and optimisations; • Communicated project status to stakeholders; • Tests Plans of new media placements

http://www.lesaubaines.fr - http://www.laredoute.fr Les Aubaines is the outleting brand of the famous Redcats Group.