Cédric Reschid

Consulting firm | Analytics | Tracking | Key Performance Indicators | Audit | Project Management | Data visualization | Data quality | Data collection | Data activation | Agile methodology | Trainings and coaching MISSIONS @ CONVERTEO Lacoste - CRO strategist - Lead CRO business and technical committees. - Define the CRO strategy - Collect proposal from markets, CRM and UX. - Identify on site improvement and validate with UX. - Build, manage and prioritize AB test Roadmap - Build, manage and prioritize template creation for personalization use cases - Evaluate with Data Analytics team new feature performance - Manage personalization tools (SFCC, Dynamic Yield) - Work closely with data team to define best audiences - Evangelize to the CRO, AB Testing philosophy and methodology Orange - A/B Testing Referent - Lead CRO business and technical committees - Hosting of an AB testing community: experience feedback and best practices. - Implementation of an AB testing governance. - Support teams in identifying and deploying AB tests as part of unitary and coordinated agile projects. - Running of training courses about user feedback solution (Usabilla) - Implementation of Personalization enablers in close collaboration with the Orange Data division. - Support in the deployment of complex tests (server-side and mobile applications) with development teams. Carrefour - Manager Tag Manager - Definition and implementation of the Tag Management strategy (best practices, governance). - Ownership of the Tag Management System. - Responsible of deployed tags (web performance, security and data collection). - Responsible for setting up the attribution tool and ensuring proper data quality - Maintenance of a URL Builder.