Cédric Stucki

L'Essentiel delivers the 5 pieces of information our readers need to know in their city every day. Our audience is made of more than 500k loyal readers (opening rate of 53%). Missions: - Development of the commercial strategy - management of profitability KPIs - management of prospecting and customer relations

Smec helps online retailers to grow ahead of their competition by leveraging SAAS multi-channel ad automation, retail intelligence and industry-leading expertise. Missions: Set up and drive the French sales operations Hire & manage a successful team of BD, sales managers and CSM Build and sustain strong relationships direct advertisers (Printemps, Fnac/Darty, Hardloop, Idkids, Spartoo, Snipes, Intersport, Lidl) as well as media agencies Achievements: client’s portfolio increased by 600%, Client’s retention rate of 100%,

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Missions: Set up and drive sales operations in France Build & manage a successful team Build and sustain strong relationships direct advertisers (La Redoute, Fnac/Darty, Renault, Galeries Lafayette, Sarenza, LVMH, Camaieu) as well as media agencies Achievements: client’s portfolio increased by 300%, Client’s retention rate of 99%, 2020 YoY ebit: 990k€

Response concepts is the Permission Marketing specialist in Europe and Asia. We deliver to our clients insights, data and dedicated contact permission from their audience. Missions: Set up and drive the French, Belgian and Swiss operations Build & manage a successful team of 14 sales executives and delivery managers Build and sustain strong relationships with Media agencies , direct advertisers and thirs party providers (call centers, data providers). Achievements: more than 90 clients gained with a retention score of 95%

assist clients in adapting their local business strategy, fostering business development and generating revenue & margin improvment Areas of expertise: Performance marketing, strategy implementation and alignment, digital marketing & advertising

Skills: Business Development · publicité digitale · Indicateurs clés de performance

Antevenio offers a broad range of advertising and performace marketing services to advertisers from all industry sectors Missions: Set up and drive the French strategy Build & manage a 27 people team Acquire and sustain strong relationships with new logos directly or through Media agencies (GroupM, Havas, OMD, and Publicis), direct advertisers (P&G, Leclerc, Vente Privée, Volswagen, Adidas) as well as publishers Business & corporate strategy Areas of expertise: Performance marketing, digital marketing, digital advertising, strategy implementation, product management Outcome: 165 clients, client’s retention rate of 83%, 2013 YoY profit: 1500k€

AMG is a technology company who has built one of the largest global multi-screen, multi- channel audience platforms. Our Digital Distribution Platform (DDP) enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens. This is done by building proprietary data profiles and models on their consumers and then selling these profiles to the highest bidder in a real-time marketplace Missions: Set up and drive the French strategy Hire & manage a team of 29 people Educate the market to retargeting and behavioral segmentation Build and sustain strong relationships with Media agencies, direct advertisers as well as publishers Areas of expertise: Performance marketing, digital marketing & advertising, data intelligence, retargeting, product management Outcome: 3 billion impressions served yearly, 100M% of agencies market covered, 52 new clients, 2008 YoY sales: 3000k€

MIVA helps businesses grow by connecting them to customers at exactly the right place and time. With MIVA Performance Marketing, advertisers only pay for results. Our goal is to provide advertisers complete visibility into the customer sales cycle. By being part of the largest independent Performance Marketing Network, partners benefit by our commitment not to compete with them for customers. Started in 2002 as senior account manager then became Sales & client Services Director in 2005. Missions: Recruit and manage the sales team (6 sales) and the CS department (7 account managers) Set up the sales strategy and define annual goals in liaison with the board Develop and sustain strong relationships with Media agencies (Havas, Carat, GroupM, OMD, Publicis and direct advertisers (Accor, Lufthansa, Air France, Renault, PSA, AXA) Areas of expertise: Performance marketing, digital marketing, digital advertising, SEM & SEO, client’s satisfaction Outcome: 2007 sales: 3400k€, 1 billion adwords placed, 72 new clients gained

- Responsibilities: SEO (search engines optimizer), affiliate program, viral marketing. - Prospection, client services and relationship management with clients - direct reporting to clients (Accor, laforet Immobilier, Toshiba, Unilever, etc.…).

SEO, SEM