Célia Bardin

Stratégie Marketing // Accélération Digitale // Campagnes 360 Acquisition & Rétention // Notoriété & Image Spécialiste des dispositifs marketing 360 orientés business Expertise en acquisition, fidélisation, drive-to-store et performance Capacité à structurer une stratégie puis à l’exécuter concrètement Maîtrise des leviers owned, paid, CRM, SMS et contenus Approche à la fois stratégique, opérationnelle et terrain Forte culture du résultat, des KPIs et de l’optimisation continue À l’aise avec des marques en lancement, en repositionnement ou en accélération Sensibilité forte au branding, à l’expérience client et à la désirabilité Goût pour les projets qui mêlent vision, créativité et efficacité commerciale

Élaboration du plan marketing et des activations ponctuelles Responsable de la stratégie de communication 360 Responsable opérationnelle de la stratégie social media Définition de la stratégie d'influence Analyse des performances chiffrées Gestion du budget marketing Management des agences partenaires et prestataires ponctuels Membre du CODIR

- Created concepts & imagined the next launches of innovative products and services that respond best to consumers needs, while being the guardian of the brands’ DNA - Worked hand in hand with laboratory, packaging specialists and worldwide regions to meet the fixed product goal creation and forecasts - Worked hand in hand with all touchpoints to drive product launch (merchandising, communication, PR, digital, POS, retailer) - Responsible for the analysis of the brands performance, being the eyes and ears of our competitors’ activities and a partner in crime for the different markets all over the world. - Strategical post covid measures implemented in POS / e-commerce (new POS tools development to easier customer path, cross canal strategic tools, BA's backing and strong support)

- Community management by developing a social media omnichannel strategy (fb, insta, youtube, .com, wechat) - Enhanced the content on the website in a SEO & SEA strategy (following the GDPR new regulation) - CRM strategy (monthly targeted email elaboration) - Created a customer path oriented strategy from offline to online touchpoint and vice versa - Corporate communication (Printed newsletter, monthly articles) Orchestration of events (Maison et Objet 2019 in Paris, Salone del Mobile 2019 in Milano, launch of the Versailles collection at Versailles, discover Les Métiers d'Arts at the Comédie Française)

- Coordination of the main actors working on the online & offline international launches of make-up campaigns (international marketing, artistic direction, worldwide regions, webmasters) - Conception of the digital strategy & elaboration of brief to conduct new launches based on the analyses of previous launch results & global market/competitors insights & trends - Main project : Launch of BOY no gender make-up range

- Organization, management and back-up of Middle-East, African and Russian media visits - Coordination, logistic & back-up of a 4-day A350 delivery to Air Côte d'Ivoire with 130 media (French, English and African) - Backup of interviews and press release during the BOURGET