Celina Tolbert

At ROODS.io, a free immersive walking-tour app turning cities into open-air museums, I lead the brand’s social media strategy and creative execution across European markets. My role includes: - Developing the social media content calendar and long-term strategy - Filming, editing, and producing short-form video content (TikTok, Reels, Shorts) and photo carousels - Creating UGC-style videos and supporting external UGC collaborators - Maintaining and evolving ROODS’ brand voice as we expand from the Netherlands to wider European audiences - Pitching, scripting, and testing new video concepts and storytelling formats - Tracking analytics, performance metrics, and optimizing content accordingly - Filming both on-camera content and location-based videos at cultural and historical sites - Working directly with the founder on growth initiatives, brand development, and cross-platform consistency This role blends storytelling, creative production, cultural research, and data-driven decision-making to help scale ROODS into a leading platform for immersive urban discovery.

As a freelance content strategist and creator, I help brands tell their stories, grow their audiences, and strengthen their online presence through impactful editorial, social, and video content. Acting, UGC, & Video Content Creation: I create content on my own socials as @CelinaACoteDeParis with a highly engaged community of followers, as well as having experience as an actress in TV and film. I've produced UGC campaigns for major brands, delivering authentic, trend-driven short-form content that resonates with Gen Z and Millennial audiences. Skilled at filming, editing (CapCut, in-app tools), and optimizing content for TikTok, Instagram Reels, and YouTube Shorts. Newsletter Growth & Engagement: Curated and wrote two daily monetized newsletters, scaling combined readership to nearly 200,000 subscribers in less than two years through consistent voice, data-driven optimization, and engaging storytelling. Copywriting: Ghostwrote long- and short-form SEO content for global brands, including one of the top 100 travel blogs in the world, a leading US used bookseller, a large food manufacturer, and an international art auction platform—delivering optimized copy that increased traffic and visibility. Social Media Strategy: Developed and executed organic content strategies for a diverse client base, including one of the UK’s top wellness festivals, the world's largest host broadcaster, and a European tech company. Grew engagement, optimized audience targeting, and built cohesive brand voices across platforms. Editorial Storytelling: Skilled at turning corporate narratives into accessible, engaging content across LinkedIn, newsletters, blogs, and campaigns—helping clients build credibility, visibility, and trust.

As the Social Media & PR Manager for a multinational European company, I managed global social media content and coordinate external communications across 11 markets, leading English-language content creation and collaborating with local teams for regional adaptations.. My role demanded strategic coordination, strong storytelling, and adaptability in a fast-paced, cross-cultural environment. Some of my key achievements included: - Launching and managing a successful employee advocacy program - Driving significant organic engagement growth on LinkedIn - Coordinating launches with press agencies across Europe Day-to-day, I managed the global social media calendar, created and curated content, wrote and edited press releases, and collaborated closely with regional marketing teams to ensure alignment and brand consistency.

As communication coordinator, I created and edited content in many forms, including articles, newsletters, and short-form texts, for both the company and c-suite individuals. As the social media manager (LinkedIn & X), I curated a monthly content calendar and gathered, created, and edited various content destined for social channels. I worked hard to grow engagement on our LinkedIn channel, successfully creating campaigns that are still continuing on after me, proving their success.

I taught creative writing classes to some of the top engineering students in France, helping them better express themselves in English, while also honing their writing skills. My classes focused heavily on non-fiction creative writing as well as autofiction, which is my speciality.

I was an English language professor at the Universite de Paris (previously Diderot). I planned lessons for conversation based English classes, and lead students in discussions and debates. I also taught a specialist English class which was a complete ESL course for A2/B1 levels.

I assisted the head of e-commerce as well as managing general admin duties of the office. This included being the first point of contact for inbound customer enquiries, supporting the eCommerce team with admin tasks across multiple online stores (Amazon, WooCommerce, etc), and ensuring customer satisfaction. I also communicated often with suppliers, created product content, and helped define mid and long-term eCommerce goals

I created search engine optimized content for various projects and clients. I adhered to client and eZdia style guides while providing relevant and creative content, including product descriptions, artist and author biographies, and general web content. Samples available upon request.

I worked three summer intensive SIG sessions over two summers, one at Princeton University and two at Bryn Mawr college. In addition to managing the Arts and Crafts Department, I assisted in nine classes, including Consumerism/Marketing, Debate, Scriptwriting, and Digital Journalism.