Céline Chaverot

Workplace Evolutionaries (WE) is a community of IFMA. We’re workplace strategists, change managers, facilities managers, architects, designers, office furniture experts, IT managers, HR experts, and academics who deeply care about where the world is going—especially where work (the verb, not the noun) is going.

AWA gathers a team of experts combining know-how and skills in workplace strategy, workplace design, workplace productivity, cognitive performance, change management. OUR mission : be at the forefront of workplace innovation and industry best practice to make a change in YOUR world of work. Our approach is scientific and evidence-based (in partnership with The Centre of Evidence Based Management) with a blend of creativity and cultural change. In addition to consulting services, the AWA Institute offers training for leaders as well as for operations, workplace, real estate, IT... managers to move towards a more agile, inclusive, sustainable and productive workplace environment.

My motto 'Connect, Grow, Innovate' : Get more than just a place to work! >> Supporting organizations in their workplace transformation journey in a hybrid working world >> Addressing challenges related to changing ways of working (alignment with the leadership vision, nurturing corporate culture, information sharing and collaboration, social cohesion, inclusion, mental health,...) >> Co-creating with employees seamless experiences for them to be at their fullest at work >> Taking an evidence-based approach when elaborating workplace strategies >> Turning academic findings into practical solutions

>> Building and growing business in supporting organizations in their workplace transformation journey in a hybrid working world

MAJENCIA GROUP (630 employees – €111,8M sales in 2017), a French leading group in workplace consulting and in office furniture (part of NOWY STYL GROUP since 2019) Digital Marketing & Communications Director (managing 5 people): - 360° MarCom strategy: repositioning core business (office furniture) combined with services and workplace consulting (increase of Consulting activity with 12% of turnover in 2017), - Branding of Macé Paris - www.mace-paris.com - in line with a PREMIUM positioning, part of the “No Taste for Bad Taste” international touring exhibition from 2017 to 2020 www.lefrenchdesign.org - Digital transformation’s global strategy: Sales Department (ABM strategy, eSales, social selling, eProcurement, marketplace), HR (employer branding, internal social platform) and Managing Board (PR 2.0), - Strategic partnerships: Boulle School for “Majenius du Design” www.majenius-design.com (3rd Edition in 2017) aiming to investigate the Future of Work, and Immowell-Lab, innovation accelerator, dedicated to quality of working life (QWL), - Hybrid workplace: activity-based working, flex’office, corpoworking, coworking, workplace as a service translated into new approaches and new services, - Field marketing in coordination with national and international sales network (100 sales people and distributors), - Event marketing: trade exhibitions (Orgatec in Koln, Salone del Mobile in Milan, Maison&Objet / Art Elysées / Workspace Expo in Paris, Workplace Meetings in Cannes), seminars, kick-offs, Open Office Days, conferences, workshops, speed meetings, webinars, … - Corporate & Communications campaigns: product / service launchings, CSR and annual reports, financial communications, PR including stakeholders relations, - Budget, ROMI and ROI reporting.

Former AOS Studley (over 360 employees in Europe, the United States and China – €50M sales) specialized in workplace consulting: Marketing & Communications Director (managing 10 people): Defining and implementing various branding strategies in line with core expertises - CRE Strategies & Solutions, Facility Management - in a highly competitive environment, Defining marketing strategies, Implementation in coordination with Europe's local marketing and sales units. => +66 % increase in AOS Studley sales between 2003 and 2005 (post-acquisition)