Céline Corouge

Codir member - Paris Fashion Shops is a marketplace connecting fashion wholesalers and retailers - Merchandising and CRM implementation - Maximisation of revenue and margin (activation, frequency, smart offers) - Set up a new Growth Agency for SEO and SEA for 2 countries - Tight links with product and tech teams to develop new features and optimize funnels

Bip&Go is a leading electronic toll payment provider in France, part of the SANEF Group. Codir member - in charge of a team of 10 in Marketing and Sales - Acquisition (SEO, SEA, SMA, CRO in B2B and B2C) - Offers and Pricing - Partnerships - Revenue management

I help B2B and B2C companies drive sustainable growth as a Chief Marketing & Revenue Officer. I intervene at the intersection of strategy, marketing, and sales, supporting teams on: - Strategic positioning and differentiation - Offer structuring and pricing - Scalable acquisition strategies - Revenue optimization and marketing–sales alignment - 360 expertise in CRM, Brand, Acquisition inbound and outbound, PR, Pricing, GTM, Partnerships, budget management - ROI driven I work closely with founders, executives, and operational teams to create clear priorities, efficient execution, and measurable growth outcomes.

Colonies creates better housing solutions by designing and managing fully-furnished, community-minded quality homes located in large cities. I increased the occupation rate to 96% during peak season and optimize the team and the growth machine to scale up by : - changing the CRM tool with a tender for a better efficiency - re-organizing and motivating the sales team with clear goals and full-funnel job - setting up processes with the Product team to increase conversion - optimizing the lead machine with SEA, SEO based on accurate analytics - developing the brand with PR and campaigns

Hublo enables healthcare facilities to manage all replacements and recruitment with confidence, helping them save time and find the best professionals so they can focus on what they do best: caring for their patients in public and private hospitals, as well as across all medical and social care institutions. Member of the Comex, I contributed to increase the revenue by : - setting up the outbound lead machine, aligning SDR, Sales and Revops - creating content and events for acquisition and awareness (starting measuring the brand awareness) - optimizing marketing offer (pricing, upsells and offer presentation) - reshaping and re-organizing the role of PMMs

Kartable is a website and an app of new-generation tutoring for students from 8 to 18 Years old. Users gain 4 points in average on their school rating 98% success rate for baccalaureat 1,5 millions users. Mission : increase revenue Optimized the conversion of the site to registration and paying subscriptions - Increased the SEO traffic of 30% - Increased the YoY revenue of 30% - Settled the brand identity, values, tone and voice of the brand.

In charge of Marketing for LaFourchette France, Belgium and Switzerland : Mission : Increase bookings on the app and the site TheFork or via partners - CRM : set up dashboards, optimize performance via AB tests. - Brand : PR, offline and online media campaigns on TV, radio, OOH, DOOH (with ROI targets), social media - Event : created and organized offline events (Nuit des Chefs with American Express and Elle à Table) - Performance : Facebook ads and SEM - Offer : sourced restaurants to hunt for salesteam, optimized restaurant content and internal search - Partnership : managed and searched partners for rev share deal - Product : launched new product like Insider >> Results : More than 30% growth in revenue YoY

Participated in setting up Zalando in France. Worked on developing email and onsite marketing by test and learn method. Adapted the site to French demand and competition (product, navigation, pricing, shootings...) in order to acquire and retain consumers.

Mission : acquire new customers, increase transaction volume. • Lead CRM: worked on the user lifecycle and adapted communications to customer profiles (lead an European project). • Launched social media, be in charge of Customer PR • Launched offline and online advertising : digital, press and billboard campaigns. • Elaborated new products : P2P payment, acceptance, cobranded lending cards

Mission : increase number of customer transactions and incite buyers to sell • Designed the communication strategy based on research department findings • Segmented the user database (from scratch): analysis, tests and implementation • Created, implemented and analysed offline campaigns (new for eBay) • Drove intl marketing teams on seasonal campaigns (Xmas) or one-shot events (start selling on eBay, sale strategy for Professional sellers for Xmas, sweepstakes)

In charge of direct marketing mailings - build the offer : mix of products, discounts, goodies - make the sale forecast per reference - brief agencies to create the mailing

- direct mails to create traffic in the agencies - mini-guides to explains car and work loans in agencies - direct mails to promote revolve card (Carte Aurore) and personal loans