Céline Jaquemet

Led company strategy, operations and full P&L, with a strong focus on IT, operations, e-commerce & marketing. Drove business performance while leading a full-scale transformation across digital, organizational, financial & legal areas 50% e-commerce / 50% retail | 160 employees • Orchestrated end-to-end digital transformation (ERP, OMS, WMS, CRM, CDP, ATS…) and initiated AI roadmap • Restructured organization and governance (Executive Committee, team upskilling, group structuring) • Scaled multi-channel acquisition strategy (SEO, SEA, CRM, paid social, influence), boosting traffic quality and ROAS • Led e-store management and performance: new mobile-first website & app, optimized UX, conversion & e-merchandising • Strengthened CRM & customer engagement (segmentation, loyalty, data-driven insights) • Elevated brand positioning through a new platform and 360° marketing strategy • Built seamless omnichannel experience (unified stock, clienteling, in-store digital tools, new services) • Expanded retail network

Led the overall Place des Tendances strategy and P&L, a multi brand fashion, beauty, Lifestyle E-commerce pure player ( owned by Printemps Group). - Defined & Piloted the P&L and growth strategy - Led the Offer, Marketing, CRM, Customer service, Customer Experience, Web design, Photo Studio: => Marketing: estore management, CRM, Acquisition (SEO, SEA, social, affiliation, shopbot, PRM…), - - Content & awareness, UX & conversion optimization, Mobile acceleration => Managed the Studio Photo (300 000 photos / year – 100 000 references) => Led International Developments => Improved customer service quality & offer an exceptional Customer experience (NPS 82) => Developed a new brand platform - Led IT developments : => Defined & drove the IT roadmap => Launch of a redesign & responsive website => Led a replatforming api project with micro services, development of an app => Launched a Performance (load time) & SEO acceleration taskforce - Develop a Marketplace & an app - New Brand sourcing & key negotiation - Contributed to Group Omnichannel Acceleration & in a global transformation project with a global replatforming - Overall management of the company: implemented new work dynamic/philosophy, office management, work closely with Finance & HR Printemps group team, crisis management (adapted business to COVID lockdown) - Management of a team of 80 : strengthened & developped the team

• Director of the online shop for 8 countries in Europe: strategy, P&L, webmarketing • In charge of the growth of L'Occitane on-line sales and brand awareness in Europe • Estore Management & Conversion Optimization • Led traffic & customer acquisition strategy: SEA, SEO, SMO, e-CRM, Affiliates, Retargeting, Shopbot, Implemented a DMP... • Led digital brand awareness & drive to store campaigns: Facebook, Youtube, RTB, Display Campaigns on large traffic audiences, massive sampling operations ( mini sites...) • Launched the Amazon marketplace partnership, fulfilled By Amazon Model (Amazon logistic) • Development of Omni-channel projects and operations • Management of a team of 18 people

Led the digital, omni-channel, CRM strategy at international level Management of the e-commerce, digital, IT & CRM team (team of 10) Member of the Executive Committee, report directly to the CEO LED THE ECOMMERCE & EBUSINESS WORLDWIDE - Responsible of the P&L - Defined the international e-commerce strategy & implemented its roll out across the countries (Europe, America & Asia): Launch of 9 websites delivering to 18 countries - In charge of the online shop management : logistic, customer care, IT development & infrastructure, web-hosting, marketing animations, visual production - Defined & led the website animation plan, emerchandizing actions, conversion optimization plan - Built the multi-brand distribution policy - Monitored our performance and profitability DEVELOPED & IMPLEMENTED THE DIGITAL COMMUNICATION & ACQUISITION STRATEGY - Led the acquisition strategy on all digital channels (SEO, SEA, SMO, Affiliate, retargeting) - Developed a content strategy for the different digital media. Enrichment of brand content - Defined & implemented the Social Media Strategy (Facebook, Instagram, Twitter, Pinterest...): • definition & implementation of a content strategy & editorial guidelines • development of the size & engagement of our community • Community management & animation of social networks - 200,000 followers - Strengthened our brand awareness on influencers and blogs – E-PR DEFINED & IMPLEMENTED THE CRM & OMNICHANNEL STRATEGY - Created a customer service & an omnichannel-channel commercial policy for our customers - Implemented a customer animation program - Defined a customer acquisition strategy & implemented its monitoring - Developed an omnichannel relationship program: defined the international CRM strategy, & e expression of needs, RFP, partner sourcing & negotiation - Implemented omnichannel services: Clic & collect, Web to Store, Web in store, customer service

MARKETING - Defined online & offline marketing strategy => ROI driven marketing plan - Responsible for online acquisition and CRM programs: => Led traffic & customer acquisition (SEA, SEO, affiliates, shop-bot, social networks). Strong SEO and SEM expertise. => Defined & managed CRM programs => Developed partnerships - Responsible for product offer & pricing policy: sourcing, negotiation, referencing & development of collections with designers and workshop => Offline marketing: defined communication plan, managed the PR agency, developed offline partnerships E-COMMERCE - Responsible of our eboutiques (France and 3 international websites): marketing & IT - Led website strategy to increase the conversion rate, the average shopping cart & improve the customer experience: ergonomic development, new features, merchandising /UX optimization, commercial plan - Negotiated contracts and managed key suppliers around the world - Technical management of the site: Infrastructure and selection of technologies (magento, open erp…), IT teams, SEO... MANAGEMENT / FINANCE - Recruitment & management of the marketing & IT team - Actively implicated in the company's overall management in close collaboration with the CEO: => Developed an ERP for the company's overall management, monitored all the key performance indicators, compiled legal files and customer service support and advice => Participated in fundraising, development of the business plan and reporting to the investment fund

- Developed CRM programs for Carrefour Supermarkets to increase their turnover ( 5M Customer in database & 7 millions transactions/ week): 10% incremental revenue generated vs control group - Established and implemented targeted marketing campaigns at a local, regional and national levels - Realized monitoring of performance on a day to day basis & monthly/quarterly/annual performance reviews - Established long term commercial relations with our clients

- Provided Alcohol Market benchmark (IRI panel) & insight - Analyzed & Monitored campaign performance - Merchandising & category optimization - Developed sales pitches for the sales force - Managed the optimization of sales at Ooshop.com

- Participated in the development of specific products for the Japanese market: products, packaging, formulation, pricing - Realized Mail Order catalogs for Japan (thumbnails, agency briefing ) and direct mail - Performance Monitorings of the mailings, catalogs and products - Responsible of the Japanese Beauty market benchmark & beauty trends ( number 1 in the beauty market)

- Realized recommandation of innovating promotion offers for Nescafé & Nesquik - Managed the website of Groquik.tm.fr for Nestlé ( content, partnerships, gaming...) - Realized a launch plan recommandation for a new coffee machine