Céline KNOCKAERT

- Establish annual digital media objectives in line with the group's digital roadmap and set global priorities. - Measure media campaign results, providing actionable insights and guidelines for improvement through comprehensive analytics on various topics. - Manage Media & Digital agencies to drive collective success on quantitative but also qualitative KPIs. - Enhance marketing organization's capabilities with a performance-oriented mindset and application of data-driven marketing. - Monitor accurately the business impact & success of the overall marketing activations (Media, CRM, SEO, Social paid & organic, events…)

STRATEGY & MEDIA - Create communication plan & media strategy (On/Offline) - Manage campaigns execution, follow up, optimisation & measurement - Drive performance on digital acquisition canal BRAND CONTENT & CREATIVE PLATFORM - Competitive analysis, Pre test & Post test Campaign - Creation of the new communication platform, from agency brief to production and 360 deployment - Ensure connivance between cross functionnal teams

- Support clients through their digital challenges (tools benchmark, market audit, DMP selection and use cases definition, digital performance analysis…) - Support clients to ensure data consistency & readability across digital activation path. - Suggest new strategies according to the media landsape evolution - New business offer definition & advocacy - Ad hoc Media training courses (On/OffLine) according to clients needs [ Clients : Renault, Disneyland Paris ...]

STRATEGY & CONTENT - Digital Marketing, On/Offline Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy - Content / Campaign process: ATL Marketing campaign process (from agency brief to 360 deployment through com's audience & insights definition, big idea and strategic intent definition)  - Audience Insights: Audience Segmentation (clustering and Consumer/Data insights (leveraging big partners: GG & FB) - Liaise with top management, Product managers & Markets on campaigns performance report & best practices. MEDIA BUYING & ACQUISITION - Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic- Central Media buying: management of the Pan Euro media budget, and central campaigns - Media agency team management

- Strategy / Digital Media consulting multi channels (Display, SEA, Emailing, Video on line, Mobile, Social media...) - Digital Buying - All Devices - Special operation / Partnership - Digital Strategy / Coordination / Media cost Optimisation & performance analysis / Médiaplanning / Buying / Negociation /Reporting & Assessment - Management - Clients : Mercedes-Benz / Ferrero / Eni / La Redoute / Homeaway

- Media Buying Expert - Strategy & consulting in performance display buying - Media recommendation (Sales target objectives on online shop Orange Sosh / Mobile / Livebox / Smart Pro) - Media cost optimisation - Média planning and negociation (CPM / CPC / CPA / CPV / CPM-A) - Reporting, analysis, campaign assessment - Operationnal follow up with ROIste performance optimisation Client: ORANGE (B2B & B2C)