Céline MORET

Rôle de direction supervisant le marketing et les opérations d'un groupe hôtelier multi-sites au Benelux. – Augmentation de +25 % de l'engagement envers la marque et de +15 % de la fidélisation des clients par rapport à l'année précédente. – Direction d'équipes inter-fonctionnelles (opérations, ventes, finances, technologie, réception). – Responsable de la stratégie de croissance, de tarification, de distribution et d'optimisation du taux d'occupation. – Gestion d'un budget marketing annuel de 80 000 €, amélioration du retour sur investissement de +20%. – Constitution et direction d'une équipe marketing inter-fonctionnelle de 3 personnes, favorisant un environnement de travail collaboratif et axé sur les résultats.

Led the launch of direct-to-consumer sales. – D2C Strategy: built the direct-to-consumer strategy and launched the Shopify online store for the brand, resulting in $30k in revenue in the first quarter. – Digital Marketing: developed email marketing campaigns, generating a growth in revenue and increased social media coverage by 40% through digital campaigns and paid ads. – Product/R&D: organized new products tasting, designed food labels and packaging to improve customer acquisition and retention, leading to successful product launches.

– Redesigned marketing tools to drive engagement (newsletter, leaflet, social media) – Created content for the annual fundraiser of the non-profit organization (press release, program, email comms, ROI package) and managed 6 volunteers to welcome the VIP guests

– Oversaw marketing strategy for a B2B as a Service solution. – Defined marketing plan, developed customer and sales presentations to drive engagement and train 50+ sales representatives. – Created and implemented B2B marketing campaigns to improve offer awareness, get new customers and retain existing clients – 5 major customers subscribed to the "try and buy" in response to the lead generation campaign. – Led the commercial launch of a collaboration app into the Orange portfolio: defined and monitored the roadmap, created the co-marketing presentation and coordinated a 10-person cross-functional team, which increased the pipeline by 30%.

– Created marketing tools to increase the sales of IP telephony services. – Developed tools for sales teams, trained sales representatives and interviewed them to communicate about best practices, resulting in 10 success storiers/year. – Established community engagement and created content for 60+ remote employees, increasing the traffic on the Enterprise social network by 60%. – Organized customer events with more than 100 attendees at trade fair to boost sales pipeline.

– Performed analysis on M6 websites portfolio and social media to improve traffic. – Created content for blog, Wordpress, e-blasts and monitored web analytics reports, which allowed to conclude new deals. – Analyzed the digital audience of TV programs on PC, mobile, tablet, IPTV and measured its performance in order to build sales pitches, which allowed to win new RFP.

– Helped and trained sales teams by creating point-of-sale displays to promote special events and limited edition magazines. – Managed the relationship with printers and corporate communication team to approve the creation and the printing of advertising materials.

– Led, implemented and analyzed SEO/SEM campaigns. – Created content for 3 customer websites (banners, short description of products in English/French/German, promotions...).