Céline Motte

– E-Merchandising and commercial animation of French and Belgian websites. – As a conversion leader, all actions are taken to improve the conversion rate. – Implemented the web commercial animation strategy through the back office (segmentations and product trees). – Implemented pushes through cross-selling and up-selling. – Set up and monitored product ordering via ranking. – Optimized the internal search engine. – Monitored and improved key indicators related to website conversion. – Supported website evolutions from a functional and product perspective (A/B tests). – Piloted ergonomic optimizations. – Tools: Salesforce Commerce Cloud - Fredhopper – Elaborated commercial animation plan in collaboration with product managers. – Created creative briefs. – Monitored KPIs related to various commercial operations. – Conducted benchmarks.

– Managed web marketing for Keycoopt, a collaborative recruitment platform specializing in executive recruitment by co-optation.

– Responsible for multichannel product communication. – Constructed customer re-engagement campaigns. – Managed French and Swiss markets.

– Elaborated Direct Marketing operations. – Managed Merchandising Catalogues.

– Orchestrated merchandising for various media supports.