Céline van Overdijk

– Collaboration freelance via la SMart pour des projets ponctuels. – At Black Catz Communications, we thrive on creativity and innovation. With more than 15 years of experience in this field, in companies like L'Oréal and LVMH, we specialize in delivering personalized communication and event services tailored to both businesses and individuals. – Our bold name and memorable logo reflect our non-conformist approach, ensuring each project stands out. With a focus on event organization, communication strategies, online presence management and public relations, we are dedicated to transforming your vision into an unusual yet perfect reality. – Explore our dynamic portfolio and discover how we can elevate your brand, your socials or even your fabulous private happenings! – CLIENTS: Brussels Coffee Show - Sothys - Bernard Cassière - Akileïne - Oufti - Tatou Productions...

– Activité non rémunérée. – Bonsoir chez Vous is a flagship show on LN24, Belgium's 24-hour news channel. Broadcast in the evening, it combines current affairs debates and societal trends, all in a dynamic and friendly atmosphere. The show stands out for its diverse panel of contributors, engaging discussions, and a variety of guests, providing unique insights into the topics of the moment.

– Develop brand image and visibility for Lancôme (2016-2020), Clarisonic (2016-2018), Kiehl's (2016) and ad interim punctual PR actions for Biotherm and YSL Beauté (2016-2019). – Leverage qualitative visibility in the Belgian & Dutch press. – Start and develop Influencer marketing & sponsored partnerships. – Outline the launches and ensure their proper PR implementation. – Organise high-end local events and participate to international happenings. – 360° Content Creation and asset management. – Team coordination of the other 3 PR managers handling the other Luxe brands in 2016-2017. – Social Media management & Community management for the local Facebook and YouTube Lancôme channels in 2019-2020.

– Contribute to the reflexion of communication and marketing strategy (quantitative and qualitative objectives). – Promote the village experience through organisation of press & VIP visits (B,NL). – Manage, monitor and analyse process and reporting tools (PR events, clippings, reviews, ROI). – Manage the appropriate budget and follow-up of PR budget. – Coordinate communication activities and adapt the COS & corporate communications tools. – Coordinate, oversee, follow-up all artwork of the press documents of the village and of COS according to group guidelines. – Manage PR calendar, briefings and liaison of PR activities towards MMV PR agency in Germany and COS team (e.g. press trips). – In charge of the organisation, welcome and coordination of International Press. – Daily work with journalists/editors to obtain well-placed, high quality editorial coverage in targeted press and media. – Update journalists and online/blog database and analyse for action planning. – Trade and travel press coordination with local and COS teams. – Work with the team, develop press events to promote Maasmechelen Village including proposals/ set-up/ management.

– Develop and increase the presence of Guerlain in different media of Belgium, Luxembourg and the Netherlands – Maintain contact with all journalists in different media (magazines, newspapers, television, internet and social networks) and meet their demands. – Spread a positive image to the media according to the values of Guerlain. – Ensure the presence of Guerlain in quality media. – Work closely with the marketing teams on priorities. – Outline the launches, press conferences, sending out press releases and ensure their proper implementation. – Check the layout and translations of the dutch records and press releases. – Organise press conferences, national events and actively participate in international press conferences. – Develop outdoor events through an active search for opportunities. – Develop the construction of the yearly budget and monitor expenditures. – Establish regular reporting of results vs. competition. – Attend sales meetings and provide a summary of actions taken. – Supervise and determine the sponsorship of Guerlain makeup artists. – Manage sponsorings and patronage of the brand on an annual basis.

– Organisation and coordination of national events – Nacht van de Vlaamse TV Sterren 2009 and 2010, Tomorrowland 2009 and 2010, MTV Music Awards 2009, Press Conferences for the National TV channels of the SBS Group Belgium VT4/VijfTv, TMF Cool Brand Awards, Nickelodeon Kids Insights, Studio 54 VIP and private events. – Management of the website and other means of communication. – Writing newsletters, brochures, press releases and advertisements. – Client management and prospection – Invoicing and administrative tasks. – Organisation and coordination of the various productions. – Contacts and sponsors.

– Field marketing for Diageo, InBev and Coca Cola brands in national events such as Rock Werchter, Pukkelpop, Eccentric, Quintessentially, Nacht van Exclusief, Studio 54 – Staff recruitment and organisation of castings. – Managing the planning and coordination of the staff. – Controls and field checks on the different sites. – Human Resources.