Céline WANG

Coordinated the production and delivery of digital assets (landing pages, newsletters, key visuals) for global campaigns, ensuring brand consistency and timely execution. Managed CRM activations across multiple regions, including hallmark events (Member’s Day, VIP Day), from asset preparation to deployment. Collaborated with local teams in China and APAC to adapt cross-border e-commerce activations (Valentine’s Day, 520, 618, QIXI) and product launches to market-specific expectations. Conducted a strategic analysis of chinese beauty brands & benchmark to enrich global insights and support intercultural digital strategy.

Supported the e-retail development of Fresh across European markets, coordinating activations with major partners (Sephora, Blissim, etc.). Contributed to the launch of Fresh on Notino, ensuring smooth onboarding, product setup and digital visibility. Built and optimized product pages (texts, visuals, videos) in collaboration with Fresh US, translation agencies and digital partners. Managed online animations by developing toolkits and visuals, monitoring sampling programs, and supporting reporting with insights and recommendations. Strengthened brand consistency by creating cross-channel content (brand pages, landing pages) and analyzing e-merchandising to improve the consumer journey.

Supported SEO campaigns through technical and editorial optimizations to improve websites’ visibility. Contributed to clients’ digital communication strategies via netlinking campaigns and webmastering. Managed content updates on websites, including product pages, articles, and e-merchandising. Assisted in the implementation and monitoring of paid search campaigns to enhance traffic and conversion.