Céphas Gawargy

- Authored ~50 pages (French and English) for our website - Marketing emails (40% + open rate) - Developed go-to-market strategy for an instant access savings account (50% conversion rate). - Sales enablement: Product and sector based client facing documents - Created account-based marketing campaigns for insurance and asset management segments. - Launched API-driven banking offering for high-volume transaction businesses. - Received awards including The Digital Banker winner and The Payments Association finalist.

- Built and managed a team of 5 Product marketing managers. - GTM strategy 30K openings. - Newsletter to 500K clients. - Content writing: Product pages, marketing email. - Brand survey analysis presented to the C-level. - Voice of the customer framework.

- Managed a team of 6 marketing managers. - Weekly performance reporting and summary decks for the C-level. - Go to Market for life insurance, payments and lending products. - Account-based-marketing : 150 FTEs, c.400 leads, 5 % conversion rate. - Target operation model for medical professionals (2 new branches opened). - Delivered four training sessions on the Insurance Distribution Directive to ~40 FTEs.

- GTM strategy of a new packaged bank account → 2600 units in 7 months. - QBR presentation for the C-level - Negotiated external partnerships. - In-store and e-commerce solutions. - Nationwide training session on payments → 150 FTEs. - Project managed the launch of the HSBC Fusion website. - Managed one consultant.

- Managed up to 10 FTEs. - PPI remediation project £800K savings. - Sold & project managed an internal audit work to Tesco Bank. - Sold & project managed a product rationalisation work to RBS. - Pre-sales and sales materials in response to RFPs. - Target Operating Model for a software company.

- Managed one product manager. - Rolled-out time deposits and notice deposits online. - Re-launched the 32-Day Notice account � 4-fold balance increase in 6 months - Product rationalisation of 11 savings products - Marketing campaign on time deposits : retention rates increased from 55% to 80%

- P&L management of treasury deposits, currency accounts and notice accounts : £14B in balances and £100M in annual revenue. - Pricing harmonisation → £10m additional revenues. - Designed and launched the Notice Deposit account proposition �: £1bn new balances. - Sales support tools and marketing collaterals.

- Pricing and product strategy for Fixed rate savings � £3bn new to bank balances. - Data infrastructure and analytics for the OFT court case→ 50 million rows of data analysed. - Managed an analyst in the UK and a dotted line to 1 analyst in India.

- Research and econometric modelling