Chams Ben Ghorbal

• Redesign website and integrate e-commerce platform for enhanced user experience and increased sales. • Manage social media channels and produce engaging content to inform and mobilize the audience. • Collaborate with press agencies for media coverage and analyze campaign performance to optimize strategies.

• Led digital marketing initiatives for fragrance launches, activations, and cross-sell opportunities on Europe and US sites. • Managed CRM system to enhance customer engagement through personalized strategies and effective communication. • Developed global ECRM strategy and customer lifecycle for The Different Company Parfums.

Brand.com : -Creation and execution of the monthly e-merchandising guidelines for global brand.com and markets -Manage the website e-merchandising & content creation via the CMS -Participate in the creation of the 360 animation online plan to support each launch. -E-CRM strategy, brief creation and execution. -Collection and analyze of monthly data and online KPIs from the regional teams and global -Monitor the website www.bykilian.fr and UX optimization with Development teams to ensure the best luxury Kilian journey. -Ensure stock availability and good communication with customer service E-retail : - Creation of the seasonal guidelines for e-retailers. -Support markets with content availability

-Manage daily and weekly newsletters (settings, targeting, sending..) and analyze performance. -Creation of tactical emails in the Salesforce Marketing Cloud CRM tool. -Set up one-off sales actions to boost sales in coordination with the planning and merchandising team (free delivery, 10%, 10€, dedicated offer on Spa...). -Implementation of CRM communication devices. -Realization of the brief to the creative agency for a part of the Trade campaigns negotiated by the buyers and operational implementation.

-Develop the notoriety of the center thanks to an adapted brand content and a significant development of the digital community. (Social media-Search Engine) -Edit and maintain the website using their CMS -Optimize the referencing and positioning in search engines (SEO) -Social ads: set up ads campaigns (Facebook, Instagram...) -Planning and creation of content on social media (Instagram, Facebook, Linkedin, Twitter...) -Competitive intelligence on SEO and social media. -Analyze KPI's and make proposals for branding and acquisition strategies. acquisition strategies.

September 2021-February 2022 -Manage social networks and create content. -Set up an independent subsidiary in France (BMC, BP, competitive intelligence, benchmarking...). -Design and implement a Web and mobile tool (Scrum method, Design Thinking, Brainstorming...). -Develop a service quality policy for a retail client (Half-yearly evaluation, mystery visit, learning quiz...).

- Optimized social media channels - Developed sms campaigns - Conducted promotional campaigns - Contributed to the launch of a new brand - Operations : Identified stock and inventory tracking

Identified the company's strategy - Classified the products according to their range in Excel - Analyzed the market study of GMS (large and medium-sized stores).