Chanelle Mapeture

Sales and Marketing Consultant

Salary / Daily rate

Harare, Zimbabwe

Freelance, open to permanent contract

Remote only

Skills

Product MarketingBusiness DevelopmentMarketing StrategyAICRMSEO

Languages

English

About me

Intro

Sales and Marketing expert with 7+ years in B2B/B2C sales, excelling in digital marketing and strategic client engagement. Achieves growth through high-value deal closures and effective use of CRM tools.

Links

Work experience

Sales and Marketing Consultant

FreelanceFreelance

Jun 2018 - Present

8 years 5 months

Remote

•Increased product sales by 20% through targeted digital marketing campaigns on social media, improving brand visibility and customer acquisition. •Sold and coordinated delivery of over 500 solar units in a 6-month period and facilitated large-scale bulk fuel supply sales, including orders exceeding 20,000 litres, by building strong supplier-client relationships and managing logistics end-to-end. •Closed high-value commodity deals, such as a 10-ton sugar transaction, by leveraging B2B negotiation strategies and market insight. •Successfully guided 10 startups to strategic product positioning, resulting in an average 30% increase in market entry success. •Conducted comprehensive market and competitor research, enabling clients to launch new offerings, adjust pricing, and expand into new customer segments. •Delivered consistent after-sales service and client support, increasing repeat business and driving referral growth by 30%. •Provided sales consulting to small businesses and startups, offering strategic support in product positioning, digital marketing, and go-to-market execution

Online Store Manager

Hammer & Tongues Online Shopping Mall

Apr 2015 - May 2018

3 years 2 months

Harare, Zimbabwe

•Boosted online sales by 25% through UX improvements and streamlined store operations and enhancing user experience across the digital storefront. •Collaborated with partner brands (groceries, school uniforms, solar products) to introduce new product lines, boosting inventory diversity and customer retention. •Led a team of store and logistics staff, ensuring smooth order fulfilment, high on-time delivery rates, and increased customer satisfaction. •Worked with the marketing team to boost website traffic and online visibility through email campaigns, SEO, and seasonal promotions. •Developed and maintained online promotions and discount campaigns to increase customer engagement and sales conversion rates. •Optimized product listings and category management to enhance product discoverability and increase average order value. •Leveraged analytics tools to optimize product listings, resulting in a 15% increase in sales and improved customer engagement and to monitor customer behaviour and adapted product listings to enhance user experience and sales.

Customer Service Assistant

Edgars Stores Zimbabwe

Nov 2013 - Jan 2015

1 year 3 months

Harare, Zimbabwe

•Consistently exceeded sales targets through tailored service and upselling. •Opened and managed customer accounts, contributing to loyalty-building and expanded revenue through upselling strategies. •Handled customer complaints and inquiries with professionalism, improving in-store satisfaction ratings and repeat customer visits. •Collaborated with team members to improve overall customer experience and boost company reputation. •Processed payments accurately, including cash, credit card, check, or other forms of payment. •Provided excellent customer service by promptly addressing customer inquiries and complaints with a professional and courteous attitude. •Performed administrative tasks such as data entry, filing documents, and updating customer records.


Education

Women's University in Africa

Bsc Management and Entrepreneurial Development Studies specialising in Marketing and Management

2009 - 2012

3 years 1 month


Licenses & certifications

SEMrush SEO Crash Course

Issued: Sep 2025

Certified by SEMrush

Digital Marketing Certificate

Issued: Jul 2025

Certified by HubSpot Academy

Generative AI and Large Language Models for Beginners

Issued: Jan 2025

Certified by Alison

Market Research and Consumer Behavior

Issued: Apr 2017

Certified by Coursera

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