Anne-Laure Solas
Senior Influencer Manager
3 recommandations
Salaire / Taux journalier
3 personnes recommandent
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Curious, enthusiastic, and people-oriented, I’ve built my career around international project coordination and digital communication, always keeping the human aspect at the heart of everything I do. Working across multicultural teams has taught me the value of empathy, cooperation, and adaptability. I genuinely enjoy connecting with others, giving meaning to my work, and supporting people with care and integrity. As a polyglot and traveler, my experiences across different cultures have shaped my adaptability, open-mindedness and ability to connect with people from all backgrounds. I enjoy bringing teams together, encouraging growth and maintaining balance through empathy and clear communication. As a sports lover and athlete passionate about health and well-being, I draw on these values to stay grounded, motivated, and balanced — qualities I bring naturally to my projects and collaborations. Authentic, committed and globally minded, I believe that success comes from trust, respect and a shared desire to grow together.
Expérience de travail
Senior Influencer Manager
Reech
févr. 2022 - oct. 2025
3 ans 9 mois
Paris, France
Planned, executed, and supervised international influencer campaigns, coordinating over 100 creators and internal multicultural teams. Managed relationships with influencers, agencies, and clients across France and international markets Oversaw around 20 influencer campaigns per year across multiple sectors in Europe and globally, handling a total annual budget of 100K. Full budget management: definition, allocation (macro, micro, ambassador), negotiation, monthly tracking. Performance analysis (KPI, ROI) and optimisation of digital strategies. Led the co-creation of organic and sponsored content with 100+ influencers (Instagram, TikTok) Drafted creative briefs, managed production, and validated deliverables according to brand guidelines Supervised a junior and an intern: task coordination, deliverable tracking, and skill development through weekly meetings.
Digital project manager
Mirum Agency (WPP Group)
mars 2021 - mars 2022
1 an 1 mois
Paris, France
End-to-end management of website redesign projects, from brief to launch. Coordination of technical teams (developers, UX/UI designers, external agencies). Monitoring timelines, budgets and deliverables in an agile environment. Quality assurance, functional testing and production rollout support. Collaboration with marketing and IT teams to improve SEO, UX and conversion. Technology watch and continuous improvement recommendations.
Digital Project Manager
WNP (What's Next Partners)Services publicitaires
août 2018 - juil. 2020
2 ans
Paris, France
_ Functional and technical framing of web projects: managing internal and external teams, road map implementation, project monitoring, ensuring the daily interface between client and agency, planning and budget, testing and TMA management. _ Content management on CMS (Dupal) and Social Media. _ Ergonomics/UX: wireframes creation and writing functional and technical specifications.
Consultant gestion projet
mcgarrybowenServices publicitaires
nov. 2015 - oct. 2016
1 an
Paris, France
Lead clients: Sephora, Gibert Jeune, Gien, Ines de la Fressange, Infiniti, Esprit, Lancaster Follow-up clients: Bonpoint, Jérôme Dreyfuss, Yves Salomon. _Influence: management, strategic recommandation profils, client presentation before and after the project, definition of the content on social media and reporting. _Coordination of digital projects: direction of e-commerce, revamping, elaboration of CRM strategies, client studies/analysis. _ Content creation on Wechat with Chinese Team _Ergonomics / UX: structuring of information, design of user interfaces, wireframes in Axure, user navigation. _Service provider - client relations: advice and support, training, recommendation, coordination and monitoring (brief, respect of time frames and budgets)
Community Manager & Communication Assistant
THE REPORTHAIR
janv. 2014 - mai 2014
5 mois
Paris, France
Digital Strategy: Different techniques for Social media strategy: develop a community and the visibility of the brand through strategic social media planning Create content : In charge of the Communication and media monitoring. Editorial Council : Help to define and supply the editorial line of different mediums: Website and E-Newsletter.
Communication
AREVA NPServices publics
janv. 2013 - janv. 2013
1 mois
Cherbourg-en-Cotentin, France
Internal: Writing press reports and in charge of content from the magazine Creating managerial kit: Template for employees to know how to communicate with the team and media
Assistant Manager
IGS Lyon
avr. 2012 - juil. 2012
4 mois
IGSTPP, Haryana 124141, Inde
Formation
Sup de Pub
Master's Degree : Digital Web Marketing & Social Media
2015 - 2016
1 an 1 mois
Class Topics: - Design Thinking - Growth Hacking - Digital Marketing - Web Optimisation - Performance - Business Plan and Project Management - Digital Media Landscape
OMNES Education
Master International, Brand Strategy
2014 - 2015
1 an 1 mois
Class Topics: - Brand Strategy - Brand Management - Account Planning - e-Business - Media Strategy - The Art of Pitching - Trendspotting - Geopolitics - Digital Planning - International Marketing - Sales Management - Social Media - PR Strategies - International Campaign - Marketing Research
INSEEC Sup de Pub Paris
Bachelor's degree, Communication & Advertising
2013 - 2014
1 an 1 mois
Class Topics: - Trends & Consumer Behaviour - Geopolitics - Web - Advertising - Communication - Brand Strategy - Digital Strategy - Marketing - Web Marketing - Creation - Media Planning - PR