Chantal THAI

Objectives: Catalog integration and operational optimization on Temu Marketplace and TikTokShop France Team: Coordination with purchasing, supplier, logistics, and customer service teams (Spanish language) Actions: - Integration of the French marketplace account and catalog on Temu and TikTokShop (6,000 items) - Development of the pricing strategy, maximizing margins and competitiveness. - Coordination of inventory management via WMS, supply chain, customer service, and suppliers. - Management of advertising campaigns - Collaboration with internal Temu teams Results: - Exceptional revenue growth in France Key skills: - Independent and operational management - Learning new marketplaces, ability to manage complex projects. #marketplace #temu #tiktokshop #tiktok

Objectives: Sales development and operational optimization on Amazon Seller Central (FBM & SFP) France Team: Coordination with purchasing, supplier, logistics, and customer service teams (Spanish language) Actions: - Complete management of the French marketplace account with a catalog of 6,000 ASINs. - Development and management of the dynamic pricing strategy, maximizing margins and competitiveness. Integration of the AMZ Repricer tool. - Cross-functional coordination of carriers, logistics, and sales operations, with a focus on continuously improving performance ratios (conversion, return rates, Buy Box fulfillment). - Coordination of inventory management via WMS, supply chain, customer service, and suppliers. - Management of Amazon Ads advertising campaigns. - Management of online listing projects and optimization of product listings in collaboration with purchasing and supplier teams. - Monitoring of key KPIs: conversion rates, return rates, processing times, and continuous improvement. Results: - Exceptional revenue growth in France, multiplied by 17 (+1,600%) - Reached up to 1,000 daily orders. - Significant improvement in margins and reduction in customer returns. Key Skills: - Autonomous and operational management in a demanding international environment. - Strong results-oriented, optimization of marketplace performance, ability to manage complex projects. - Advanced proficiency in Amazon Seller Central, AMZ Repricer, WMS, and Amazon Ads.

Objectives: Management of complex e-commerce projects for international B2C and B2B brands (fashion and beauty sectors: Garancia, NYX, Eden Park US, Payot US, Yon-Ka US, Speedy Monkey, MCA Chicago, Veronique Gabai, Yan&One, Orlane, The Harmonist, Monnier Frères, etc.). Ensure the strategic and operational success of e-commerce sites. Actions: - Creation, redesign, and migration of e-commerce stores to Shopify (from Magento, Prestashop, WooCommerce, Miva). - Cross-functional management of technical, logistics, and sales teams and external agencies, in international (FR/EN) and hybrid environments. - ERP, WMS integration, logistics management, and customer service. - Complete supervision of the site lifecycle: functional definition, UX/UI, development, testing, production launch, TMA, and maintenance. - Development and deployment of digital strategies: traffic acquisition (SEO, SEA, advertising campaigns), newsletters, animation, and merchandising. - Agile project management using collaborative tools. - Monitoring of budgets, deadlines, deliverables, and reporting to stakeholders. - Commercial relations, functional framing, training, and client education. Results: - Delivery of 10 strategic projects that led to major growth in digital revenue for client brands. - Process optimization and continuous improvement of digital performance. - Implementation of innovative solutions adapted to the challenges and developments of the sector Key skills: - Autonomy, problem-solving, pressure management - Ability to take initiative, adapt to international and multi-disciplinary environments - Advanced technical and functional mastery of e-commerce platforms and digital tools Methodology / Tools: Kanban, Gantt, Trello, Slack, Zoho, Discord, Magento, Shopify, Prestashop, ERP, WMS Technical environment: HTML, CSS, CMS, UX/UI, TMA, API #ShopifyExpert #Magento #Ecommerce #ProjectManagement #DigitalTransformation

360° e-commerce and digital management for figaret.com. Objectives: 360° Management: Optimization of the e-commerce site (back/front-end) and digital marketing Grow revenue by +20% per year Grow awareness Actions: - E-commerce project management: development, optimization, support, digital marketing - Cross-functional coordination: 7-person team: 1 web designer, 1 integrator, 1 technical director, 2 developers, 1 logistics manager, and 1 customer service manager + business teams (client) - Client relations and commercial negotiations - Development monitoring, functional testing, and validation of production launch - Evolvement of ergonomics, navigation, purchasing funnel, bug tracking, ticket management - Digital Marketing Acquisition: Recommendations and implementation of an omnichannel digital marketing strategy with physical stores - Acquisition, Traffic, Retention: Development and optimization, prospecting, and retargeting (traffic and lead email campaigns, native ads, real-time bidding ads) - SEA-SEM: Strategy and Implementation of Google Ads display/remarketing campaigns, social media, newsletters, and media - Catalog integration and enhancement, marketing, and merchandising - KPI analysis, client reporting - Coordination of web marketing agencies, inventory and logistics, and customer service - Facilitation of meetings and direct client relations Results: - Turnover +77% (€1.5 million) - Conversion rate +80% - Traffic +30% (€50,000/month) - Bounce rate -20% Key skills: - Performance-driven project management, results-oriented, taking initiatives for immediate results - Total autonomy over client accounts, CEO trust - Test & Learn, introduction of new technologies and e-marketing tools - Curious, responsive, efficient Methodology / Tools: V-cycle, Gantt project management, Mantis, FTP Colombus, Google Analytics, Google Ads, Business Ads Manager, Mailchimp Technical environment: CMS Magento, HTML, CSS

B2B Product Line Manager: Office Furniture and General Services, Hygiene Objectives: General Services, Hygiene: Develop the product line, marketing mix, and margin Office Furniture: Improve marketing, increase revenue Actions: Management of €1 million in revenue - 2,500 SKUs Cross-functional roles: top management, sales, operations, marketing, customer service Sourcing and negotiation of listings, promotions, and rebates with 50 suppliers Roll-out of local and European assortments Expanding offerings to different entry/middle/high pricing levels Development of Private Label products: Office Depot®, Niceday®, and Realspace™ Exclusive Brands Production and merchandising of annual, promotional, seasonal, and private label catalogs Monitoring, analysis, and forecasting of KPIs and P&L Sales force support and training: AO, Key Accounts, and Sales Representatives (500) Supervision of 2 Assistants Results: Margin +15% Turnover +30% (€1M,000) Key skills: American multinational organization, structured work procedures, matrix work environment Shares and results subject to stock market value Purchase negotiation Tools: SAP, Cognos, PowerPlay

B2B Sales of Office Supplies and Furniture - Hauts de Seine & Yvelines Sector Objective: Develop a sector experiencing a 30% decline Improve margin Actions: Reactivation of existing customers and prospecting for new customers Face-to-face and telephone prospecting Results: Account reactivation +40% in 6 months New customers +30% (Total 80 customers) Turnover +58% (€60,000), Margin +30% Key skills: Sales negotiation, prospecting ++ Perseverance, Autonomy