Charlène FINCK

Skills: Growth hacking · Optimisation de la conversion · Design d’expérience utilisateur (UX) · Briefing

- Projets de collecte, d'analyse et d'activation de données - Mise en service de tracking de données: Plan de taggage, Tag Management System (client & server side), Solutions d’analytics, data warehouse, Dashboard - Gestion des Tags partenaires et Solutions de gestion du consentement utilisateur - Formation Client : GA4, Big Query, concepts d’Attribution & de Déduplication…

Skills: Customer Experience · Digital Marketing · Analytical Skills · Customer Marketing · Briefing

iubenda is an international #legaltech company who provides softwares for companies to comply with laws about the personal data collection and use #GDPR #LGPD #CCPA… We simplify compliance process with innovative #Saas tools. My role as an Junior Marketing Specialist is : - French Go to Market strategy : think & build - Customer Service : ticket handling on Freshdesk - Deep undertanding and use of all iubenda technical products for future client relationship management : Privacy and cookie Policy, Cookie Solution, Terms and Condition, Internal Management Policy, Consent Solution - Writing/localisation of promotional content (email, social media post, technical guides...) - Localisation of french website : translation from english to french complying with complete translation protocol, and use of translation tools (SmartCat, Phrase, staging environments…) - SEO strategy for french market

I offer market research services, tailored to any type of business (startup in the delivery of meals in rural France, global market research for a company of mini golf accessories ...)

Citrix is a company specialized in virtualization software of all kinds. Thus, most of the promotion of these products is virtual. The objective of my department is to generate interest through its marketing actions, and then generate business opportunities. In this context, my mission has several aspects: Promotional : - Management and planning of monthly promotional digital events (among others: the Citrix WebiLunch), from the design of the event to the online replay - Writing of various promotional contents for internal and external use (emails, newsletters...) - Update of the French Citrix website and the youtube playlist of the region Commercial : - Weekly follow-up of internal sales leads - Follow-up of lead generation campaigns - Teaching to sales team how to use SalesForce the right way Technical training: use of promotional tools - promotional tools: Go To Webinar, Knak email, Adobe suit - sales management / CRM tools: Salesforce, Power BI

- Preparation of the stands in winter, - Sales, collection, invoicing, - Development of a thorough knowledge of products and their characteristics for an effective sale. This work is formative in terms of effort and concentration in a context of speed and customer satisfaction

- Management of various corporate social media accounts - Analysis of customers and competitors - Creation and editing of design content for internal and external communication - Writing of local language messages and translations for This internship has enlightened me on my future profession, which is focused on the analysis of marketing indicators, as well as creation.

My work was multiple: - creation of slides based on research work for a final presentation of 3 hours in Lima - Help with website design - Mandarin-English translations

- Creation of a staff evaluation model: a 360 degree performance evaluation questionnaire - Multi language receptionist (English, Chinese, Spanish, French) - Experience in SAP database. This internship was important in the development of my experience in the professional world, in the context of my studies and my choice of specialization.

- Production of fresh salads on demand, perishable and delicate product - Cashiering, sales collection, customer relations and support throughout the process. - Preparation for the opening of the store.